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Pricing and performance

Use these reports to understand how pricing, promotions, and offer competitiveness affect sales and profitability. The goal is to spot where price, shipping speed, or promotion strategy is limiting growth and to take targeted action.

When to use these reports

Use these reports when you want to:

  • Monitor buy box share and diagnose losses by price, shipping speed, or offer health.
  • Measure the impact of promotions on traffic, conversion, and margin.
  • Track SKU and category performance to prioritize pricing or content changes.
  • Evaluate CPA program outcomes and budget efficiency.

Common tasks

  • Analyze price competitiveness: compare your price and shipping promise with buy box winners and identify recoverable gaps.
  • Audit promotions performance: quantify uplift, redemption, and impact on contribution margin.
  • Evaluate advertising efficiency: review CPA outcomes and align spend with profitable demand.
  • Prioritize actions: focus on SKUs where a small price or shipping improvement yields outsized gains.

Common filters

  • Date range
  • SKU or item IDs
  • Category or product type
  • Offer attributes such as shipping speed or price type (regular vs promotion)
  • Promotion or campaign identifiers (for example, promoId or campaignId)

See use report filters for rules, formats, and examples.

Report types

  • Item performance report: measure sales and conversion
    Track units sold, GMV, conversion rate, and other demand signals to find winners and underperformers.

  • Buy box insights report: improve offer competitiveness
    Identify lost buy box opportunities and compare price, shipping speed, and other offer attributes against the winning offer.

  • Promotions report: quantify discount effectiveness
    Measure before and after performance, redemptions, and contribution to revenue so you can tune depth and duration.

  • CPA report: evaluate campaign efficiency
    Review attributed sales, spend, and efficiency metrics to align budgets with profitable outcomes.

Next steps

See also

Updated 3 days ago