Request an item performance report
The On-Request Item Performance report provides insights into the performance data of the seller's catalog.
Note: Item Performance reports support date range filters. The max lookback period supported is two years. If no values are passed, the report will default to a lookback period of the past 30 days.
Report field descriptions
The CSV report file contains the following fields. The identifiers can be specified by either the seller or Walmart.
| Field | Description | Origin |
|---|---|---|
| Product Name | Title of the product | Seller |
| Item ID | An identifier number that the seller uses to identify the product | Walmart |
| SKU ID | Unique identifier for the item | Seller |
| Super Department | Super department that the product belongs to | Seller |
| Department | Department that the product belongs to | Walmart |
| Category | Category of this product | Walmart |
| Sub Category | Sub category of this product | Walmart |
| Brand | Name, term, design, or other feature that distinguishes one seller’s product from those of others. This can be the name of the company associated with the product. | Seller |
| GMV | Gross Merchandise Value. This is Authorized Sales minus Canceled Sales minus Refunded Sales | Walmart |
| Commission | The commission paid to Walmart, taken from GMV | Walmart |
| GMV-Commission | GMV minus Commission | Walmart |
| AUR | Average Unit Retail. This is (Authorized Sales – Canceled Sales)/ (Authorized Units – Canceled Units) | Walmart |
| Total Units | Authorized Units minus Canceled Units | Walmart |
| legacySlrId | Unique seller ID | Walmart |
| Cancelled Units | Total number of units canceled | Walmart |
| Cancelled Sales | Total sales that were canceled | Walmart |
| Item Conversion Rate | Percentage of the number of orders that are converted into sales. This is the total orders sold divided by total item (offer) visits | Walmart |
| Base Item Id | Unique item identifier | Walmart |
| Total Product Visits | Number of times customers visited the item at an offer level | Walmart |
| GMV Comp % | GMV comparison to last year GMV. This is (GMV TY – GMV LY)/GMV LY | Walmart |
| Authorized Orders | Total purchase orders that were placed and authorized | Walmart |
| Authorized Units | Number of authorized units that were sold | Walmart |
| Authorized Sales | Total authorized item sales | Walmart |
| Total LY GMV | Last year GMV of the product | Walmart |
| Product Level Pageviews | Number of times customers visited the item at a product level | Walmart |
| Product Level Conversion Rate | Percentage of the number of items that are converted into sales. This is the total orders sold divided by total product visits | Walmart |
| Refunded Sales | Total refunded item sales | Walmart |
Updated 24 days ago