SKU Report

Report details

reportType: sku
Media solutions: Onsite Display, Offsite Display
Create report: POST /api/v1/snapshot/report
Report generation: Asynchronous snapshot; retrieve the output after the job completes.

Best used for

Product-level attribution analysis
Item performance reporting
Commerce reporting
Product portfolio evaluation

Key limitations

No delivery metrics
No awareness metrics
No video metrics

Request parameters and report behavior

The Create Report Snapshot endpoint requires advertiserId, startDate, endDate, and reportType. Dates use yyyy-MM-dd and cannot be the current date. Reporting data may lag by 24–48 hours. If reportMetrics is omitted, all metrics relevant to the report type are returned.

Optional SKU-only filters: attributionWindow (days14, days30), salesChannel (stores, online, acc), itemsetType (halo, featured, total). scope: CAMPAIGN (default) or CAMPAIGN_GROUP. For large SKU reports, use date ranges of 15 days or fewer when practical; the documentation recommends this rather than the general 60-day maximum.

For the complete request schema, see Create Report Snapshot.

Dimensions

attributionModel
campaignExtId (Default)
campaignGroupId
campaignGroupName
date (Default)
itemId (Default)
itemName (Default)