Introduction
Learn how Walmart Connect works with partner platforms to enable Display advertising.
Walmart Connect Display APIs
Build, manage, measure, and optimize Walmart Connect Display campaigns through API integrations.
Use the Walmart Connect Display APIs to:
- Create and manage campaigns
- Upload and manage creatives
- Build audiences and targeting strategies
- Build, manage and associate item sets
- Retrieve reporting and performance data
- Integrate Walmart Connect into your platform or workflow
Getting started
New to Walmart Connect APIs? Follow these steps to get up and running.
1. Authenticate
Generate credentials and establish API access.
2. Retrieve reference data
Retrieve brands, products, audiences, and taxonomy data.
3. Launch campaigns
Create campaigns, creatives, audiences, and targeting.
4. Measure performance
Monitor delivery and retrieve reporting data.
How to use this portal
Guides and API Reference serve different purposes.
| Guides | API Reference |
|---|---|
| Explain workflows | Provide endpoint specifications |
| Show when to use an API | Show request parameters |
| Connect related APIs | Show response schemas |
| Include best practices | Include technical examples |
Most integrations begin with a guide and then move into API Reference during implementation.
Guides
- Explain workflows
- Show when to use an API
- Connect related APIs
- Include best practices
API Reference
- Provide endpoint specifications
- Show request parameters
- Show response schemas
- Include technical examples
Explore by workflow
Choose the workflow that best matches what you're trying to accomplish.
Create, update, and manage campaigns and ad groups.
Common tasks:
- Create campaigns/ad groups
- Update campaigns/ad groups and delivery status
- Configure targeting
- Manage budgets and pacing
- List campaigns, ad groups, etc.
Create, validate, preview, and manage creatives.
Common tasks:
- Upload media assets
- Create creatives
- Preview creatives
- Submit creatives for moderation and approval
- Monitor moderation status
Retrieve campaign performance and reporting data.
Common tasks:
- Monitor live campaign delivery
- Generate snapshot reports
- Analyze attribution
- Retrieve reporting metadata
Build audiences and configure targeting strategies.
Common tasks:
- Create audiences
- Retrieve targeting options
- Configure contextual targeting
- Configure geographic targeting
Retrieve products, brands, taxonomies, and reference data.
Common tasks:
- Retrieve item metadata
- Retrieve brands
- Retrieve taxonomies
- Discover landing pages
Popular guides
Need help?
Use the sidebar navigation to explore all available APIs, guides, and reference documentation.
Updated 1 day ago