Overview

The Walmart Connect Display API enables partners to programmatically manage the same core workflows available in Walmart Connect Ad Center.

Using the API, partners can:

Create and manage campaigns and ad groups
Build and activate audiences
Create, review, and submit creatives
Generate performance and operational reporting
Retrieve catalog, item, brand, and taxonomy information

Whether you're building a reporting integration, campaign management platform, creative workflow, or an end-to-end Display solution, this portal provides the resources needed to get started.

What you'll accomplish in this section

By the end of this section you'll be able to:

Generate valid authentication headers
Connect to the sandbox environment
Validate advertiser account access
Successfully make authenticated API requests
Prepare your integration for production use

What can I build?

Campaigns

Create and manage campaign structures.

Audiences

Build, activate, and analyze audience segments.

Item Sets

Power measurement, targeting, and audience workflows.

Ad Groups

Configure targeting, bidding, and delivery settings.

Creatives

Create, review, and associate approved creatives.

Reporting

Monitor delivery and retrieve performance insights.

Choose your integration path

New to the Display API

Best for partners integrating Walmart Connect Display for the first time.

Recommended starting point:

Expanding an Existing Integration

Best for partners adding new workflows or capabilities.

Environments

The Walmart Connect Display API supports separate environments for testing and production use.

Environment	Purpose	Base URLs
Sandbox	Validate authentication, request structure, and integration workflows	https://developer.api.us.stg.walmart.com/api-proxy/service/display/api/v1/
Production	Manage live advertiser campaigns, creatives, audiences, and reporting	Provided by Partner team

We recommend validating all new workflows in Sandbox before enabling production traffic.

Getting started workflow

1. Access Approved

Complete onboarding and receive advertiser access.

2. Configure Authentication

Generate credentials and validate required headers.

3. Test in Sandbox

Validate requests and confirm expected responses.

4. Verify Production Readiness

Confirm permissions, rate limits, and advertiser access.

5. Build Workflows

Begin implementing campaign, creative, audience, or reporting integrations.

Before moving forward

Confirm the following are complete:

Partner onboarding approved
Sandbox credentials issued
Authentication validated successfully
Advertiser account access confirmed
At least one successful API request completed
Appropriate API access type granted

Once complete, continue to Campaign Management Overview to begin building campaign workflows.

Getting started with Display API