Creative lifecycle
Understand creative preparation, submission, moderation statuses, and approval workflows.
Get your creative ready for submission
Complete these steps before submitting a creative for moderation.
Upload assets
Register the assets that will be referenced by the creative.
- Images
- Logos
- Video files
Create the creative
Build the creative object and define how it will render.
- Build creative object
- Define ad units
- Configure metadata
Preview and validate
Compile the creative and validate rendering before submission.
- Compile creative
- Validate assets
- Resolve issues
Ready to submit
The creative is ready to enter the moderation workflow.
- Creative status is DRAFT
- Preview status is COMPLETED
- Review comments are resolved
What happens after you submit?
Submission starts an asynchronous moderation process. Track the request until the creative receives a final moderation outcome.
Submit the creative
Create a moderation job for the creative and store the returned creativeStateId.
Monitor moderation
Use creativeStateId to check the moderation status until processing reaches a final outcome.
Receive an outcome
Use the moderation result to determine whether the creative can move to association or needs additional work.
Moderation outcomes
Pending
Moderation is still in progress. Continue checking the status.
Approved
The creative passed moderation and is eligible to be associated with an ad group.
Rejected
Resolve the issues identified during review before resubmitting the creative.
Status quick reference
| Status | Meaning | Next action |
|---|---|---|
| Draft | Creative is still being configured | Complete setup and preview |
| Pending approval | Creative has been submitted for moderation | Continue monitoring status |
| Approved | Creative passed moderation | Associate to an ad group |
| Rejected | Creative did not pass moderation | Update and resubmit |
Updated about 2 hours ago