Audience lifecycle
Understand audience lifecycle statuses, approval outcomes, and next steps.
Audience status sequence
Audience requests move through a simple lifecycle from creation to approval, with a possible rejection path if the audience does not pass review.
Step 1
Draft
The audience has been created but has not yet been submitted for approval.
Step 2
Pending approval
The audience is under review and waiting for approval.
Ready to use
Approved
The audience passed review and can be used in supported workflows.
Action required
Rejected
The audience did not pass review. Update the audience and resubmit it for approval.
Status quick reference
| Status | Meaning | Next action |
|---|---|---|
| Draft | Item set exists but has not been processed | Submit or update the item set |
| Pending | Waiting to begin processing | Continue monitoring |
| Building | Item set is being generated | Continue monitoring |
| Built | Item set is ready for use | Use for measurement, targeting, or associations |
| Failed / Invalid | Build process did not complete successfully | Correct the definition and rebuild |
Updated about 2 hours ago
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