Overview

Campaigns define the top-level structure, objective, delivery framework, and measurement configuration for Walmart Connect Display campaigns.

Every campaign contains one or more ad groups. While ad groups control targeting, bidding, creative delivery, and execution, campaigns define the framework those ad groups operate within.

Use Campaign APIs to:

create campaigns
define campaign objectives
configure campaign-level delivery settings
manage campaign status
organize ad groups
configure campaign measurement
associate featured and halo item sets

Create campaign

Define the objective and campaign framework.

Configure delivery

Set campaign-level schedule and delivery settings.

Configure measurement

Assign featured and optional halo item sets.

Add ad groups

Create ad groups that execute delivery.

Launch

Activate delivery and begin measurement.

Available APIs

List Campaigns

Retrieve campaigns and campaign configuration.

Create Campaign

Create a new campaign and define campaign objectives.

Update Campaign

Modify campaign-level settings and configuration.

Update Campaign Status

Pause, resume, or complete campaign delivery.