What it is

Run of Site targeting delivers ads broadly across eligible Walmart inventory.

This tactic focuses on maximum scale and reach rather than audience precision.

📌
Inventory rule
Run of Site targeting excludes Homepage inventory.

Best used for

Maximize inventory access and impression scale across Walmart properties.

Reach the widest eligible audience without audience or contextual constraints.

Expand delivery opportunities when tighter targeting limits scale.

Run of site targeting:

Developers have two options when working with targeting data. Both schemas represent the same targeting intent but use two different structures.

Expression ROS targeting schema

 "targeting" : { "and": [ { "runOfSite": true }, { "geoTargets": [ { "zipCode": "35004" } ] } ]
} }

Flat ROS targeting schema

 "targeting": { "runOfSite": true, "geoTargets": { "include": [ { "zipCode": 35004 } ] } }
}