Overview

Association APIs let partners manage the two association models used in Walmart Connect Display:

Creative associations connect a creative to an ad group and control delivery behavior.
Campaign item set associations connect featured and optional halo item sets to a campaign for measurement and attribution.

Ad group

Connect creatives to ad groups and control how ads render, track, and deliver.

Campaign

Connect featured and optional halo item sets to campaigns for measurement and attribution.

Common workflows

Use creative associations when you need to control delivery behavior for an ad group.

Creative is built and approved.

Creative is attached to an ad group.

Landing pages, tracking, badges, and pricing are configured.

Ad group requirements are validated.

Creative becomes eligible to serve impressions.

Use campaign item set associations when you need to enable attribution reporting for a campaign.

Campaign is created and activated.

Products to be measured are assigned.

Campaign becomes eligible for attribution reporting.

Sales and revenue metrics become available in reporting.

Attach a creative to an ad group and make it eligible for delivery.

Modify landing pages, tracking, pricing, badges, or associated items without recreating the association.

Remove a creative from delivery while preserving the creative itself.

Retrieve a list of ad group-creative associations.

Assign, update, or remove featured and halo item sets for campaign measurement.

Retrieve relationships between campaigns and item sets.