Sponsored Search
Get in front of ready-to-buy shoppers by promoting products where they’re already searching.
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Walmart Connect Advertising APIs
Build advertising solutions with the deepest, richest retail data.
Start Integration today
Unlock the benefits of a full funnel marketing approach
Display
Reach customers throughout their shopper journey to help drive consideration and sales.
In-Store
Engage customers throughout their store trip with digital screens, in-store audio, and experiential formats across 4,600+ stores and Sam's Clubs.
Data & Insights
Data signals you can count on
Tap into WMC's proprietary online and in-store transaction data. Track ad impact from exposure to action with closed-loop measurement — in near real time.
Advertising Data Feeds
Near real-time advertising performance data via scalable cloud feeds. Hourly grain across campaign, ad group, ad item, and keyword for reporting and optimization.
MMM Data Feeds
Self-serve access to standardized Marketing Mix Modeling data across Sponsored Search, Onsite Display, and Offsite Media. Privacy-safe aggregates for your modeling stack.
Learn more about our media solutions
From driving scale to creative management - find the right solution for your business
Scale advertising
Streamline workflows and reach customers across their shopper journey with:
Measure Performance
Fuel smarter decisions with reporting dashboards and insights. Optimize with:
Manage Creatives
Easily upload assets, build, review, and submit creatives in one place. Start creating with:
Optimize Campaigns
Maximize effectiveness through automated optimization. Power your growth with:
Join the Walmart Connect Partner Network
Join the Walmart Connect Partner Network
Are you a technology provider, a tech enabled agency, or an advertiser looking to pull Walmart data into your internal tools? Apply to join the Walmart Connect Partner Network to gain access to APIs and more.
Case Studies
Explore our cases studies for more insights
Dynamic Bidding: the perfect fit for fashion brand
"See how a fashion brand worked with Kinesso and Pacvue to try dynamic bidding on a Sponsored Products campaign featuring the brand's jeans"
Sponsored Search Reporting helps boost In-Store Sales
"Learn how RTIC Outdoors used Walmart Connect Sponsored Search Reporting to drive stronger in-store sales and attract new buyers with smart optimizations"
Baby Care Sales Get a Growth Spurt with Partner Support
"Learn how targeted strategies and AI-powered campaigns on Walmart Marketplace helped Hello Bello grow during key seasonal moments with expert partner support."
Marketing Resources to help your business grow
"Explore case studies, articles, and expert insights designed to deepen your understanding of Walmart Connect's advertising solutions"
Resources
Explore helpful resources to answer your questions, search and review the latest updates, and get the support you need.