New: Walmart+ Bulk Item Enrollment API
We are excited to launch the Walmart+ bulk enrollment for seller-fulfilled (SFF) product listings via a new feed-based API workflow.
Walmart+ is Walmart’s premium membership program that improves discoverability and boosts conversion by highlighting offers with fast and free shipping. Through this API, SFF sellers can enroll their qualifying listings into Walmart+, connecting best-performing items with Walmart’s most loyal customers.
Product listings that meet Walmart’s fulfillment and quality standards are eligible to earn the Walmart+ badge. This badge helps sellers reach high-intent customers and drive repeat purchases through a trusted delivery experience.
Who this is for
Marketplace SFF sellers whose offers meet Walmart’s fulfillment and quality standards and want a faster way to manage Walmart+ participation at scale.
Scope
This feature is available to Marketplace sellers listing in the U.S.
Why it matters
This new workflow helps you:
- Save time by reducing manual updates.
- Increase visibility for high-performing offers.
- Build trust with customers and encourage repeat purchases.