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Walmart+ Seller Fulfilled

Walmart+ is a premium membership program that offers fast, free shipping, and a seamless shopping experience for customers. As a Marketplace SFF seller, you can connect your best-performing item listings, such as top-selling products or SKUs, with Walmart’s most loyal shoppers by participating in Walmart+.

Item listings that meet Walmart’s fulfillment and quality standards are eligible to earn the Walmart+ badge. This badge increases visibility, builds trust with buyers and helps drive more sales.

Joining Walmart+ helps you:

  • Reach high-intent customers
  • Improve the buyer experience
  • Encourage repeat purchases

By offering Walmart+ benefits, your listings stand out and deliver a premium experience that keeps customers coming back.

Eligibility model

To qualify for W+ enrollment, both sellers and their products must meet the following requirements:

Seller requirements

  • Order volume: You must have fulfilled at least 100 orders in the past 90 days.
  • On-time delivery (OTD) rate: Your seller fault OTD rate must be greater than 90% over the past 30 days.
  • Cancellation rate: Your seller cancellation rate must be less than 2.5% over the past 30 days.

Product requirements

  • Delivery promise: The product offer must promise delivery within 3 calendar days or less.

How the API works

Through the Bulk Item Enrollment for Walmart+ API, SFF sellers can enroll their qualifying item listings into Walmart+, connecting their best-performing items with Walmart’s most loyal customers.

  1. Prepare your feed using the Walmart‑provided Excel template or the JSON file for the PROGRAM_ACTIONS feed type.
  2. Include this information and save the file:
  • Action Type (Enroll or Unenroll)
  • SKU ID (the product or item to enroll/unenroll)
  1. Upload the file using the API endpoint.
  2. Track processing using the returned feedId with the Feed Status API.

Reference guide

This guide explains how to use the Walmart+ Bulk Enrollment API, providing practical examples and step-by-step instructions for integrating the API.

For full technical details, including endpoints, parameters, and brief descriptions, refer to the Bulk Item Enrollment for Walmart+ API reference guide.

Market availability

The Bulk Item Enrollment for Walmart+ API is available for sellers listing on Walmart marketplaces in the U.S.

Next step

Integrate with the Bulk Item Enrollment for Walmart+ API to enroll/unenroll offers using an Excel file template.

Updated 4 days ago