Bid Multiplier is a bidding feature that enables you with more options to optimize your campaigns. You can manage your sponsored products campaigns by promoting your products on prime placements and platforms using this feature. bid multiplier value ranges from 0 to 50000.
Note: Bid multipliers are optional and are available for both automatic (auto-bid) campaigns i.e., the campaigns with targeting type “auto” and keyword (manual) campaigns. Users will be able to update multipliers for following placements under each campaign type:
- Placements for Auto campaigns: Buy-Box, Search Ingrid, Stock Up, Home Page
- Placements for Manual campaigns: Buy-Box, Search Ingrid
There are two types of bid multipliers:
- Placement Multiplier: This control allows you to set bid starting at 0%. When your ads are eligible to serve in relevant placements, the bid multiplier percentages you set will help you compete better for these placements.
- Platform Multipliers: This control allows you to set bid multipliers starting at 0% for Desktop, App and Mobile platforms. When your ads serve on these platforms, the bid percentages you set will help you compete better for these platforms.
Note: Bid percentage will be restricted to first two decimal places for advertisers. Any decimal digit beyond the first 2 digits will be truncated without rounding off.