Updatable Ad Group Metadata Fields
| API Field Name | Display Label in Matrix | Draft | Scheduled | Live | Paused | Complete | Archived | Notes |
|---|---|---|---|---|---|---|---|---|
name | Ad Group Name | ✅ | ✅ | ✅ | ✅ | ⚠️ | ❌ | Updatable only if endDate is extended into future |
startDate | Start Date | ✅ | ✅ | ❌ | ❌ | ❌ | ❌ | — |
endDate | End Date | ✅ | ✅ | ✅ | ✅ | ✅ | ❌ | Ad groups created to run definitely can be updated later to include an end date. |
budgetType | Budget Type | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ | Immutable |
dailyBudget, totalBudget | Budget (Daily & Total) | ✅ | ✅ | ✅ | ✅ | ⚠️ | ❌ | 1. For evergreen campaigns, only Daily budget supported. 2. Extend endDate to edit if Complete |
deliverySpeed | Delivery Speed | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ | Frontloaded pacing not supported if budgetType is daily |
frequencyCapDay, frequencyCapWeek, frequencyCapMonth | Frequency Cap | ✅ | ✅ | ✅ | ✅ | ⚠️ | ❌ | Extend endDate if Complete |
targeting.contextual | Targeting Tactic – Contextual | ✅ | Add/Remove | Add/Remove | Add/Remove | ⚠️ | ❌ | 1. Tactic only changeable in Draft. Else you can only add/remove taxonomies. 2. Extend endDate to edit if Complete |
targeting.behavioral | Targeting Tactic – Behavioral | ✅ | Add/Remove | Add/Remove | Add/Remove | ⚠️ | ❌ | 1. Tactic only changeable in Draft. Else you can only add/remove audiences. 2. Extend endDate to edit if Complete |
targeting.keywords | Targeting Tactic – Keywords | ✅ | Add/Remove | Add/Remove | Add/Remove | ⚠️ | ❌ | 1. Tactic only changeable in Draft. Else you can only add/remove keywords. 2. Extend endDate to edit if Complete |
targeting.runOfSite | Targeting Tactic – ROS | ✅ | ❌ | ❌ | ❌ | ⚠️ | ❌ | 1. Tactic only changeable in Draft. 2. Extend endDate to edit if Complete |
targeting.geoTargets | Geo targeting | ✅ | ✅ | ✅ | ✅ | ⚠️ | ❌ | Extend endDate if Complete |
creativeRotationMode | Creative rotation mode | ✅ | ✅ | ✅ | ✅ | ⚠️ | ❌ | Extend endDate if Complete |
creativeRotationMode | Creative rotation mode | ✅ | ✅ | ✅ | ✅ | ⚠️ | ❌ | Extend endDate if Complete |
attributesSetOnAdGroupLevel | — | — | — | — | — | — | — | Configuration flag; not user-editable |
rateType | Rate Type | — | — | — | — | — | — | Immutable |
creationDate, lastUpdatedDate | — | — | — | — | — | — | — | Metadata only |
Updated about 15 hours ago
