Tactic Report
Explore targeting tactic performance, attribution metrics, and reporting dimensions.
Report details
reportType:tactic- Media solutions: Onsite Display
- Create report:
POST /api/v1/snapshot/report - Report generation: Asynchronous snapshot; retrieve the output after the job completes.
Best used for
- Targeting strategy evaluation
- Audience versus contextual performance analysis
- Tactic-level ROAS analysis
- Optimization of targeting investments
Key limitations
- No creative dimensions
- No item-level dimensions
Request parameters and report behavior
The Create Report Snapshot endpoint requires advertiserId, startDate, endDate, and reportType. Dates use yyyy-MM-dd and cannot be the current date. Reporting data may lag by 24–48 hours. If reportMetrics is omitted, all metrics relevant to the report type are returned.
scope=CAMPAIGN_GROUP is not supported.
For the complete request schema, see Create Report Snapshot.
Dimensions
attributionModelcampaignExtId(Default)campaignNamedate(Default)tactic(Default)
Metrics
accAttributedFeaturedOrders14daysaccAttributedFeaturedOrders30daysaccAttributedFeaturedSales14daysaccAttributedFeaturedSales30daysaccAttributedFeaturedUnits14daysaccAttributedFeaturedUnits30daysaccAttributedHaloOrders14daysaccAttributedHaloOrders30daysaccAttributedHaloSales14daysaccAttributedHaloSales30daysaccAttributedHaloUnits14daysaccAttributedHaloUnits30daysaccAttributedOrders14daysaccAttributedOrders30daysaccAttributedSales14daysaccAttributedSales30daysaccAttributedUnits14daysaccAttributedUnits30daysadSpendattributedFeaturedOrders14daysattributedFeaturedOrders30daysattributedFeaturedSales14daysattributedFeaturedSales30daysattributedFeaturedUnits14daysattributedFeaturedUnits30daysattributedHaloOrders14daysattributedHaloOrders30daysattributedHaloSales14daysattributedHaloSales30daysattributedHaloUnits14daysattributedHaloUnits30daysattributedOrders14daysattributedOrders30daysattributedSales14daysattributedSales30daysattributedUnits14daysattributedUnits30daysdeliveryAttributedFeaturedOrders14daysdeliveryAttributedFeaturedOrders30daysdeliveryAttributedFeaturedSales14daysdeliveryAttributedFeaturedSales30daysdeliveryAttributedFeaturedUnits14daysdeliveryAttributedFeaturedUnits30daysdeliveryAttributedHaloOrders14daysdeliveryAttributedHaloOrders30daysdeliveryAttributedHaloSales14daysdeliveryAttributedHaloSales30daysdeliveryAttributedHaloUnits14daysdeliveryAttributedHaloUnits30daysdeliveryAttributedOrders14daysdeliveryAttributedOrders30daysdeliveryAttributedSales14daysdeliveryAttributedSales30daysdeliveryAttributedUnits14daysdeliveryAttributedUnits30daysnumAdsClicksnumAdsShowpickupAttributedFeaturedOrders14dayspickupAttributedFeaturedOrders30dayspickupAttributedFeaturedSales14dayspickupAttributedFeaturedSales30dayspickupAttributedFeaturedUnits14dayspickupAttributedFeaturedUnits30dayspickupAttributedHaloOrders14dayspickupAttributedHaloOrders30dayspickupAttributedHaloSales14dayspickupAttributedHaloSales30dayspickupAttributedHaloUnits14dayspickupAttributedHaloUnits30dayspickupAttributedOrders14dayspickupAttributedOrders30dayspickupAttributedSales14dayspickupAttributedSales30dayspickupAttributedUnits14dayspickupAttributedUnits30daysstoreAttributedFeaturedOrders14daysstoreAttributedFeaturedOrders30daysstoreAttributedFeaturedSales14daysstoreAttributedFeaturedSales30daysstoreAttributedFeaturedUnits14daysstoreAttributedFeaturedUnits30daysstoreAttributedHaloOrders14daysstoreAttributedHaloOrders30daysstoreAttributedHaloSales14daysstoreAttributedHaloSales30daysstoreAttributedHaloUnits14daysstoreAttributedHaloUnits30daysstoreAttributedOrders14daysstoreAttributedOrders30daysstoreAttributedSales14daysstoreAttributedSales30daysstoreAttributedUnits14daysstoreAttributedUnits30days
Updated about 15 hours ago
Did this page help you?