Metric Type availability by Report Type
Legend:
- Y: Metric is available for this report
- N: Metric is unavailable for this report
- D: Metric is a default metric for this report
| Element | Available for Campaign Report | Available for Line Report | Available for Tactic Report | Available for SKU Report | Available for Bid Report | Available for New Buyers Report | Available for Creative Report | Available for salesLift Report | Available for IVT Viewability Report | Available for Basket analysis Report |
|---|---|---|---|---|---|---|---|---|---|---|
| accAttributedFeaturedOrders14days | Y | Y | Y | Y | N | N | Y | N | N | N |
| accAttributedFeaturedOrders30days | Y | Y | Y | Y | N | N | Y | N | N | N |
| accAttributedFeaturedSales14days | Y | Y | Y | Y | N | N | Y | N | N | N |
| accAttributedFeaturedSales30days | Y | Y | Y | Y | N | N | Y | N | N | N |
| accAttributedFeaturedUnits14days | Y | Y | Y | Y | N | N | Y | N | N | N |
| accAttributedFeaturedUnits30days | Y | Y | Y | Y | N | N | Y | N | N | N |
| accAttributedHaloOrders14days | Y | Y | Y | Y | N | N | Y | N | N | N |
| accAttributedHaloOrders30days | Y | Y | Y | Y | N | N | Y | N | N | N |
| accAttributedHaloSales14days | Y | Y | Y | Y | N | N | Y | N | N | N |
| accAttributedHaloSales30days | Y | Y | Y | Y | N | N | Y | N | N | N |
| accAttributedHaloUnits14days | Y | Y | Y | Y | N | N | Y | N | N | N |
| accAttributedHaloUnits30days | Y | Y | Y | Y | N | N | Y | N | N | N |
| accAttributedorders14days | Y | Y | Y | Y | N | N | Y | N | N | N |
| accAttributedorders30days | Y | Y | Y | Y | N | N | Y | N | N | N |
| accAttributedSales14days | Y | Y | Y | Y | N | N | Y | N | N | N |
| accAttributedSales30days | Y | Y | Y | Y | N | N | Y | N | N | N |
| accAttributedUnits14days | Y | Y | Y | Y | N | N | Y | N | N | N |
| accAttributedUnits30days | Y | Y | Y | Y | N | N | Y | N | N | N |
| adFormat | N | N | N | N | N | N | N | N | Y | N |
| adSpend | Y | Y | Y | N | Y | N | Y | Y | N | N |
| analyzedImpressions | N | N | N | N | N | N | N | N | Y | N |
| attributedAtc14days | Y | Y | N | Y | N | N | N | N | N | N |
| attributedAtc30days | Y | Y | N | Y | N | N | N | N | N | N |
| attributedFeaturedAtc14days | Y | Y | N | Y | N | N | N | N | N | N |
| attributedFeaturedAtc30days | Y | Y | N | Y | N | N | N | N | N | N |
| attributedFeaturedOrders14days | Y | Y | Y | Y | N | N | Y | N | N | N |
| attributedFeaturedOrders30days | Y | Y | Y | Y | N | N | Y | N | N | N |
| attributedFeaturedPdp14days | Y | Y | N | Y | N | N | N | N | N | N |
| attributedFeaturedPdp30days | Y | Y | N | Y | N | N | N | N | N | N |
| attributedFeaturedSales14days | Y | Y | Y | Y | N | N | Y | N | N | N |
| attributedFeaturedSales30days | Y | Y | Y | Y | N | N | Y | N | N | N |
| attributedFeaturedUnits14days | Y | Y | Y | Y | N | N | Y | N | N | N |
| attributedFeaturedUnits30days | Y | Y | Y | Y | N | N | Y | N | N | N |
| attributedHaloAtc14days | Y | Y | N | Y | N | N | N | N | N | N |
| attributedHaloAtc30days | Y | Y | N | Y | N | N | N | N | N | N |
| attributedHaloOrders14days | Y | Y | Y | Y | N | N | Y | N | N | N |
| attributedHaloOrders30days | Y | Y | Y | Y | N | N | Y | N | N | N |
| attributedHaloSales14days | Y | Y | Y | Y | N | N | Y | N | N | N |
| attributedHaloPdp14days | Y | Y | N | Y | N | N | N | N | N | N |
| attributedHaloPdp30days | Y | Y | N | Y | N | N | N | N | N | N |
| attributedHaloSales30days | Y | Y | Y | Y | N | N | Y | N | N | N |
| attributedHaloUnits14days | Y | Y | Y | Y | N | N | Y | N | N | N |
| attributedHaloUnits30days | Y | Y | Y | Y | N | N | Y | N | N | N |
| attributedOrders14days | Y | Y | Y | Y | N | Y | Y | N | N | N |
| attributedOrders30days | Y | Y | Y | Y | N | Y | Y | N | N | N |
| attributedPdp14days | Y | Y | N | Y | N | N | N | N | N | N |
| attributedPdp30days | Y | Y | N | Y | N | N | N | N | N | N |
| attributedSales14days | Y | Y | Y | Y | N | Y | Y | N | N | N |
| attributedSales30days | Y | Y | Y | Y | N | Y | Y | N | N | N |
| attributedUnits14days | Y | Y | Y | Y | N | N | Y | N | N | N |
| attributedUnits30days | Y | Y | Y | Y | N | N | Y | N | N | N |
| attributionModel | Y | Y | Y | Y | N | Y | Y | N | N | N |
| basketCategory | N | N | N | N | N | N | N | N | N | Y |
| basketSubCategory | N | N | N | N | N | N | N | N | N | Y |
| brand | Y | N | N | N | N | N | N | N | N | N |
| buyerLookbackWindow | N | N | N | N | N | Y | N | N | N | N |
| campaignExtId | D | D | D | D | D | D | D | D | D | D |
campaignGroupId (only returned when scope = CAMPAIGN_GROUP) | Y | Y | N | Y | N | Y | N | Y | N | Y |
campaignGroupName (only returned when scope = CAMPAIGN_GROUP) | Y | Y | N | Y | N | Y | N | Y | N | Y |
| campaignName | Y | Y | Y | N | Y | Y | Y | D | Y | Y |
| category | Y | N | N | N | N | N | N | N | N | N |
| creativeId | N | N | N | N | N | N | D | N | N | N |
| creativeName | N | N | N | N | N | N | D | N | N | N |
| date | D | D | D | D | D | N | D | N | D | N |
| deliveryAttributedFeaturedOrders14days | Y | Y | Y | Y | N | N | Y | N | N | N |
| deliveryAttributedFeaturedOrders30days | Y | Y | Y | Y | N | N | Y | N | N | N |
| deliveryAttributedFeaturedSales14days | Y | Y | Y | Y | N | N | Y | N | N | N |
| deliveryAttributedFeaturedSales30days | Y | Y | Y | Y | N | N | Y | N | N | N |
| deliveryAttributedFeaturedUnits14days | Y | Y | Y | Y | N | N | Y | N | N | N |
| deliveryAttributedFeaturedUnits30days | Y | Y | Y | Y | N | N | Y | N | N | N |
| deliveryAttributedHaloOrders14days | Y | Y | Y | Y | N | N | Y | N | N | N |
| deliveryAttributedHaloOrders30days | Y | Y | Y | Y | N | N | Y | N | N | N |
| deliveryAttributedHaloSales14days | Y | Y | Y | Y | N | N | Y | N | N | N |
| deliveryAttributedHaloSales30days | Y | Y | Y | Y | N | N | Y | N | N | N |
| deliveryAttributedHaloUnits14days | Y | Y | Y | Y | N | N | Y | N | N | N |
| deliveryAttributedHaloUnits30days | Y | Y | Y | Y | N | N | Y | N | N | N |
| deliveryAttributedOrders14days | Y | Y | Y | Y | N | N | Y | N | N | N |
| deliveryAttributedOrders30days | Y | Y | Y | Y | N | N | Y | N | N | N |
| deliveryAttributedSales14days | Y | Y | Y | Y | N | N | Y | N | N | N |
| deliveryAttributedSales30days | Y | Y | Y | Y | N | N | Y | N | N | N |
| deliveryAttributedUnits14days | Y | Y | Y | Y | N | N | Y | N | N | N |
| deliveryAttributedUnits30days | Y | Y | Y | Y | N | N | Y | N | N | N |
| haloBuyers14Days | N | N | N | N | N | Y | N | N | N | N |
| haloBuyers30Days | N | N | N | N | N | Y | N | N | N | N |
| householdReach | Y | Y | N | N | N | N | N | Y | N | N |
| householdFrequency | Y | Y | N | N | N | N | N | N | N | N |
| endDate | N | N | N | N | N | N | N | D | N | Y |
| featuredIncrementalRevenue | N | N | N | N | N | N | N | Y | N | N |
| featuredIncrementalROAS | N | N | N | N | N | N | N | Y | N | N |
| featuredConversionLift | N | N | N | N | N | N | N | Y | N | N |
| featuredIncrementalUnits | N | N | N | N | N | N | N | Y | N | N |
| featuredSalesLift | N | N | N | N | N | N | N | Y | N | N |
| featuredBuyers14Days | N | N | N | N | N | Y | N | N | N | N |
| featuredBuyers30Days | N | N | N | N | N | Y | N | N | N | N |
| groupedCampaignExtIds | N | N | N | N | N | N | N | N | N | Y |
| impressions | N | N | N | N | N | N | N | N | Y | N |
| itemId | N | N | N | D | N | N | N | N | N | N |
| itemName | N | N | N | Y | N | N | N | N | N | N |
| lineItemExtId | N | D | N | N | D | D | D | N | N | N |
| lineItemName | N | Y | N | N | Y | Y | Y | N | N | N |
| netValidImpressions | N | N | N | N | N | N | N | N | Y | N |
| nonViewableImpressions | N | N | N | N | N | N | N | N | Y | N |
| numAdsClicks | Y | Y | Y | N | Y | N | Y | N | N | N |
| numAdsShown | Y | Y | Y | N | Y | N | Y | Y | N | N |
| orderFrequency | N | N | N | N | N | D | N | N | N | N |
| onlineIncrementalRevenue | N | N | N | N | N | N | N | Y | N | N |
| onlineFeaturedIncrementalRevenue | N | N | N | N | N | N | N | Y | N | N |
| onlineIncrementalROAS | N | N | N | N | N | N | N | Y | N | N |
| onlineFeaturedIncrementalROAS | N | N | N | N | N | N | N | Y | N | N |
| onlineConversionLift | N | N | N | N | N | N | N | Y | N | N |
| onlineFeaturedConversionLift | N | N | N | N | N | N | N | Y | N | N |
| onlineIncrementalUnits | N | N | N | N | N | N | N | Y | N | N |
| onlineFeaturedIncrementalUnits | N | N | N | N | N | N | N | Y | N | N |
| onlineSalesLift | N | N | N | N | N | N | N | Y | N | N |
| onlineFeaturedSalesLift | N | N | N | N | N | N | N | Y | N | N |
| pacingPercent | N | N | N | N | Y | N | N | N | N | N |
| pickupAttributedFeaturedOrders14days | Y | Y | Y | Y | N | N | Y | N | N | N |
| pickupAttributedFeaturedOrders30days | Y | Y | Y | Y | N | N | Y | N | N | N |
| pickupAttributedFeaturedSales14days | Y | Y | Y | Y | N | N | Y | N | N | N |
| pickupAttributedFeaturedSales30days | Y | Y | Y | Y | N | N | Y | N | N | N |
| pickupAttributedFeaturedUnits14days | Y | Y | Y | Y | N | N | Y | N | N | N |
| pickupAttributedFeaturedUnits30days | Y | Y | Y | Y | N | N | Y | N | N | N |
| pickupAttributedHaloOrders14days | Y | Y | Y | Y | N | N | Y | N | N | N |
| pickupAttributedHaloOrders30days | Y | Y | Y | Y | N | N | Y | N | N | N |
| pickupAttributedHaloSales14days | Y | Y | Y | Y | N | N | Y | N | N | N |
| pickupAttributedHaloSales30days | Y | Y | Y | Y | N | N | Y | N | N | N |
| pickupAttributedHaloUnits14days | Y | Y | Y | Y | N | N | Y | N | N | N |
| pickupAttributedHaloUnits30days | Y | Y | Y | Y | N | N | Y | N | N | N |
| pickupAttributedOrders14days | Y | Y | Y | Y | N | N | Y | N | N | N |
| pickupAttributedOrders30days | Y | Y | Y | Y | N | N | Y | N | N | N |
| pickupAttributedSales14days | Y | Y | Y | Y | N | N | Y | N | N | N |
| pickupAttributedSales30days | Y | Y | Y | Y | N | N | Y | N | N | N |
| pickupAttributedUnits14days | Y | Y | Y | Y | N | N | Y | N | N | N |
| pickupAttributedUnits30days | Y | Y | Y | Y | N | N | Y | N | N | N |
| platform | N | N | N | N | N | N | N | N | Y | N |
| pointOfSale | N | N | N | N | N | D | N | N | N | N |
| rank | N | N | N | N | N | N | N | N | N | Y |
| reportEntityId | N | N | N | N | N | N | N | N | N | Y |
| salesChannel | N | N | N | N | N | N | N | N | N | Y |
| startDate | N | N | N | N | N | N | N | D | N | Y |
| storeAttributedFeaturedOrders14days | Y | Y | Y | Y | N | N | Y | N | N | N |
| storeAttributedFeaturedOrders30days | Y | Y | Y | Y | N | N | Y | N | N | N |
| storeAttributedFeaturedSales14days | Y | Y | Y | Y | N | N | Y | N | N | N |
| storeAttributedFeaturedSales30days | Y | Y | Y | Y | N | N | Y | N | N | N |
| storeAttributedFeaturedUnits14days | Y | Y | Y | Y | N | N | Y | N | N | N |
| storeAttributedFeaturedUnits30days | Y | Y | Y | Y | N | N | Y | N | N | N |
| storeAttributedHaloOrders14days | Y | Y | Y | Y | N | N | Y | N | N | N |
| storeAttributedHaloOrders30days | Y | Y | Y | Y | N | N | Y | N | N | N |
| storeAttributedHaloSales14days | Y | Y | Y | Y | N | N | Y | N | N | N |
| storeAttributedHaloSales30days | Y | Y | Y | Y | N | N | Y | N | N | N |
| storeAttributedHaloUnits14days | Y | Y | Y | Y | N | N | Y | N | N | N |
| storeAttributedHaloUnits30days | Y | Y | Y | Y | N | N | Y | N | N | N |
| storeAttributedOrders14days | Y | Y | Y | Y | N | N | Y | N | N | N |
| storeAttributedOrders30days | Y | Y | Y | Y | N | N | Y | N | N | N |
| storeAttributedSales14days | Y | Y | Y | Y | N | N | Y | N | N | N |
| storeAttributedSales30days | Y | Y | Y | Y | N | N | Y | N | N | N |
| storeAttributedUnits14days | Y | Y | Y | Y | N | N | Y | N | N | N |
| storeAttributedUnits30days | Y | Y | Y | Y | N | N | Y | N | N | N |
| storeIncrementalRevenue | N | N | N | N | N | N | N | Y | N | N |
| storeFeaturedIncrementalRevenue | N | N | N | N | N | N | N | Y | N | N |
| storeIncrementalROAS | N | N | N | N | N | N | N | Y | N | N |
| storeFeaturedIncrementalROAS | N | N | N | N | N | N | N | Y | N | N |
| storeConversionLift | N | N | N | N | N | N | N | Y | N | N |
| storeFeaturedConversionLift | N | N | N | N | N | N | N | Y | N | N |
| storeIncrementalUnits | N | N | N | N | N | N | N | Y | N | N |
| storeFeaturedIncrementalUnits | N | N | N | N | N | N | N | Y | N | N |
| storeSalesLift | N | N | N | N | N | N | N | Y | N | N |
| storeFeaturedSalesLift | N | N | N | N | N | N | N | Y | N | N |
| studyScope | N | N | N | N | N | N | N | N | N | Y |
| tactic | N | N | D | N | N | N | N | N | N | N |
| totalBuyers14Days | N | N | N | N | N | Y | N | N | N | N |
| totalBuyers30Days | N | N | N | N | N | Y | N | N | N | N |
| undeterminedImpressions | N | N | N | N | N | N | N | N | Y | N |
| validBids | N | N | N | N | Y | N | N | N | N | N |
| validImpressions | N | N | N | N | N | N | N | N | Y | N |
| videoFiveSecondViews | Y | Y | N | N | N | N | N | N | N | N |
| videoFirstQuartileViews | Y | Y | N | N | N | N | N | N | N | N |
| videoMidpointViews | Y | Y | N | N | N | N | N | N | N | N |
| videoThirdQuartileViews | Y | Y | N | N | N | N | N | N | N | N |
| videoCompleteViews | Y | Y | N | N | N | N | N | N | N | N |
| videoUnmutes | Y | Y | N | N | N | N | N | N | N | N |
| videoPauses | Y | Y | N | N | N | N | N | N | N | N |
| viewableImpressions | N | N | N | N | N | N | N | N | Y | N |
| controlGroupSize | N | N | N | N | N | N | N | N | N | Y |
| itemsetType | N | N | N | N | N | N | N | N | N | Y |
| overallConversionLift | N | N | N | N | N | N | N | Y | N | N |
| overallConversionLiftSignificanceLevel | N | N | N | N | N | N | N | Y | N | N |
| overallSalesLift | N | N | N | N | N | N | N | Y | N | N |
| overallSalesLiftSignificanceLevel | N | N | N | N | N | N | N | Y | N | N |
| testGroupSize | N | N | N | N | N | N | N | Y | N | N |
| totalIncrementalRevenue | N | N | N | N | N | N | N | Y | N | N |
| totalIncrementalROAS | N | N | N | N | N | N | N | Y | N | N |
| totalIncrementalUnits | N | N | N | N | N | N | N | Y | N | N |
Updated 4 days ago
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