Display Recommendations API

Release date: Available October 8, 2026
Environment: Sandbox and Production

Overview:

The new Display Recommendations API enables you to programmatically retrieve and act on personalized optimization recommendations for Walmart Onsite Display campaigns.

Recommendations are designed to help address under-delivery and can suggest changes to targeting, bids, campaign schedules, and ad group budget allocation. Detailed recommendation responses can also include estimated impact for impressions, clicks, or sales, when available.

With the new API, you can:

• Retrieve recommendations for an advertiser, with filtering by entity, recommendation type, outcome, recommendation status, or recommendation ID. Recommendations can be associated with campaigns and/or ad groups.
• Review recommendation details, including the proposed optimization and estimated impact when available.
• Accept or reject active recommendations programmatically to incorporate recommendation actions into your platform workflows.
• Retrieve recommendation history by status, including accepted, rejected, expired, and active recommendations.

Endpoint guides:

• List Recommendations
• Accept/Reject Recommendations

Learn more about Display Recommendations on the Advertising Help Center.