Launch

Moderation Assist

There is now a more efficient and seamless path to submit supporting documentation for ad creatives, including claims, via the Display API for Creative. You can now provide attestation or substantiation to the Walmart Connect creative review team for submitted creatives.

Learn More:
Read the Moderation assist article.

Overview of API changes

Endpoint	Change Type	Summary of Change	Impact
Submit additional information	Launch	Added ability to submit supporting documentation for submitted creatives proactively or as a response to feedback from the Walmart Connect creative review team. Can only be submitted to a creative that is in a pending_approval status.	Provides partners a more efficient and seamless path to submitting supporting documentation.
LIST all the creatives	Addition	Added new `detailedStatus` in the response which provides information on `CREATIVE_REVIEW`, `NEEDS_MORE_INFROMATION, and ESCALATION_REVIEW`.	Enables partners to look up creative review status.

Enhancement

Skyline v3 Enhancements: Background color recommendations

The Display API for Creative now supports background color recommendations for Skyline v3, tailored to an advertiser's existing logo and image assets. This enhancement makes it easier to maintain brand consistency and simplify creative setup.

Learn More:
Read the Skyline v3 article.

Overview of API changes

Endpoint	Change Type	Summary of Change	Impact
Request Skyline v3 background color recommendations	Launch	Added ability to request background color recommendations for Skyline v3 ad unit specifically. Note: this may take up 30 seconds to generate	Simplifies creative setup by providing a recommendation on Skyline v3 background color.
Retrieve status of Skyline v3 background color recommendations	Launch	Added ability to retrieve background color recommendations for Skyline v3 ad unit once processing is complete.	Simplifies creative setup by providing a status update on Skyline v3 background color recommendations.