Sponsored Videos Workflow Guide

Walmart Connect is launching Sponsored Videos, a new premium Sponsored Search solution designed to improve the visibility of advertised items within search results, to help boost awareness and discovery. These short, keyword-targeted video ads promote a single item within relevant Search In-grid results. A click anywhere on the video sends the customer to the item page to learn more.

Advertisers can use Sponsored Videos to stand out from the competition, promote new and seasonal items, and to help influence customers’ decisions with item benefits at the consideration point of their Walmart shopping journey. Participating API Partners can manage budgets, keywords, and bids to easily scale campaigns for their suppliers and ensure Sponsored Videos are live during prime hours of the shopping day.

Sponsored Videos is available to all Walmart suppliers and Walmart Marketplace sellers who are brand owners registered with the Walmart Brand Portal. Advertisers can quickly and easily upload their own industry standard 16:9 videos and launch and manage their own campaigns through their participating Walmart Connect Partner Network API Partner

#### Sponsored Video benefits

1. Format can boost both awareness and conversions
2. Cost-effective video storytelling
3. Fast, easy campaign launch
4. Closed-loop measurement

Sponsored Video Use Cases

1. Increase item visibility in Search
2. Promote new and seasonal items
3. Help influence Walmart customers’ buying decisions
4. Add to Walmart Display and Sponsored Search for full-funnel marketing