Sponsored Brands API Workflow Guide

What is Sponsored Brands?

A powerful Search solution that goes beyond conversion to increase awareness as well.

Sponsored Brands (earlier known as SBA or Search Brand Amplifier) is a premium placement that showcases your brand and a curated product portfolio to customers actively searching Walmart’s site and app for products like yours.

Your logo, a custom headline and up to four SKUs appear together above relevant search results, with clickable links. Ads can be targeted to keywords.