Note: This guide and its subpages cover the legacy Sponsored Brands Profile workflow, which will be deprecated in January 2027. For the latest Sponsored Brands guides, refer to the new Sponsored Brands API Workflow Guide and Brand Asset Workflow Guide.

What is Sponsored Brands?

A powerful Search solution that goes beyond conversion to increase awareness as well.

Sponsored Brands (earlier known as SBA or Search Brand Amplifier) is a premium placement that showcases your brand and a curated product portfolio to customers actively searching Walmart’s site and app for products like yours.

Your logo, a custom headline and up to four SKUs appear together above relevant search results, with clickable links. Ads can be targeted to keywords.