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Rules for updating a live campaign (or paused)

  1. If a campaign review is pending or in-progress, the video profile cannot be updated
  2. The video profile in a live campaign cannot be updated/modified/disabled
    • To update the video profile in a live campaign, the campaign will have to be paused to make changes to the profile, have the profile reviewed and approved and then re-enable the profile
    • Once an approved profile will be paused and updated, the status will switch to “pending”
  3. If a campaign is live or has been live at least once in its lifetime, you cannot:
    • Delete an Ad Item or Keyword
  4. Following changes can be made without the need for a review to apply them in near real-time
    • Change in keyword bids
    • Disable a keyword
  5. For the following changes you need to submit a review request:
    • Add a new ad item/keyword
    • Re-enable an ad item/keyword
  6. If you need to modify the campaign while the review is “pending“/“in-progress“
    • You can:
      • Update keyword bids
      • Update campaign budget
      • Update campaign’s end date
      • Disable an ad item/keyword
      • Cancel the review
    • You cannot:
      • Add/re-enable ad items or keywords
      • Update video profile
      • Submit a second review for the campaign unless the current review is complete
  7. If you need to add/ re-enable item/keyword for a campaign while the review is "pending“/ "in-progress":
    • You can cancel the review request
    • After cancelling the review request, you can modify the campaign and re-submit for review
  8. If a campaign review is revised for Sponsored Video Profile such that the Sponsored Video profile is rejected, the campaign will be “paused“. A campaign cannot stay “live” if profile is rejected by WMC team. If this happens, you need to change the video profile as per guidelines and resubmit it for review
  9. If you extend an ended campaign, the system will auto-change the status to “rescheduled” and then to “live” as per the defined start date for the campaign
  10. A campaign can be auto scheduled only if it is in “proposal” state. A “paused” campaign cannot be auto scheduled
  11. A campaign can be auto scheduled if it has a profile whose review status is approved (apart from having at least 1 item and 1 keyword bid approved)

Updated 4 months ago