Rules for updating a live campaign (or paused)

1. If a campaign review is pending or in-progress, none of the profiles can be updated
1. Any approved profile can be enabled while the campaign status is paused/enabled/rescheduled/scheduled/live
1. Only one profile can stay enabled at a time
- If a disabled (approved) profile (say B) is enabled, then if there is another profile (say A) in the campaign that is enabled, A will be auto disabled
1. An enabled profile in a live campaign cannot be updated/modified/disabled
- To update the enabled profile in a live campaign, the campaign will have to be paused to make changes to the profile, have the profile reviewed and approved and then re-enable the profile
- Once an approved profile will be paused and updated, the status will switch to “pending”
1. Status of profile can be enabled irrespective of whether the profile is approved/rejected only if the campaign is paused or is in proposal state
- For a campaign whose status is live, scheduled or rescheduled, a profile can only be enabled if it is approved
- A disabled profile cannot be enabled while a campaign review is pending or in-progress
1. If a campaign is live or has been live at least once in its lifetime, you cannot:
- Delete an Item or Keyword
1. Following changes can be made without the need for a review to apply them in near real-time
- Change in keyword bids
- Disable a keyword
1. For the following changes you need to submit a review request
- Add a new item/keyword
- Re-enable an item/keyword
1. If you need to modify the campaign while the review is “pending”/“in-progress”
- You can:
  - Update keyword bids
  - Update campaign budget
  - Update campaign’s end date
  - Disable an item/keyword
  - Cancel the review
- You cannot:
  - Add/re-enable items or keywords
  - Update Brand Logo, Name, Click URL, or Headline
  - Submit a second review for the campaign unless the current review is complete
1. If you need to add/ re-enable item/keyword for a campaign while the review is “pending”/ “in-progress”:
- You can cancel the review request
- After cancelling the review request, you can modify the campaign and re-submit for review
1. If a campaign review is revised for Sponsored Brands Profile such that the Sponsored Brands profile is rejected, the campaign will be “paused”. A campaign cannot stay “live” if profile is rejected by WMC team. If this happens, you need to change the campaign profile as per guidelines and resubmit it for review
1. If you extend an ended campaign, the system will auto-change the status to “rescheduled” and then to “live” as per the defined start date for the campaign
1. A campaign can be auto scheduled only if it is in “proposal” state. A “paused” campaign cannot be auto scheduled
1. A campaign can be auto scheduled if it has a profile which is enabled and whose review status is approved (apart from having at least 1 item and 1 keyword bid approved)
1. In a new campaign (not gone live before), if there are two profiles, say A (created 1st and so enabled by default) and B (created 2nd and so disabled by default)
- If A is rejected but enabled, while B is approved but disabled (default), the campaign will not be auto-scheduled
  - To schedule the campaign with approved profile B, you can enable profile B and schedule the campaign
  - To schedule the campaign with profile A, profile A will have to be updated and resubmitted for review. If it is approved and is still enabled (as previously), then the campaign will be auto-scheduled