Note: The format of the report is CSV, and it will be enclosed in “gzip” file format by default.
Definition of Columns in the Campaign Recommendations Report
Column
Description
Type
reportDate
Date on which the report was generated
date
campaignId
Campaign Id for which Target ROAS recommendation exists
Integer
recommendedTargetROAS
Recommended Target ROAS value
float
troasRecommendedDailyBudget
The recommended daily budget to set for the campaign to help maximize sales at the suggested ROAS target. This field will only be populated if available.
float
troasIncrementalSalesLower
The upper range of the potential incremental sales we predict your campaign can generate if you updated your campaigns with our recommendation following the learning phase
float
troasIncrementalSalesUpper
The upper range of incremental sales that you can obtain if you update your campaigns with our recommendations
float
troasRecommendationId
Recommendation ID for the target ROAS recommendation
string
budgetType
The budget type of the campaign for which the report was requested
string
missedClicksLower
This field provides cumulative lower range of missed clicks over last 7 days for a campaign which went out of budget (OOB) for T-1 time
integer
missedClicksUpper
This field provides cumulative upper range of missed clicks over last 7 days for a campaign which went out of budget (OOB) for T-1 time
integer
missedImpressionsLower
This field will provide cumulative lower range of missed impressions over last 7 days for a campaign which went out of budget (OOB) for T-1 time
integer
missedImpressionUpper
This field will provide cumulative upper range of missed impressions over last 7 days for a campaign which went out of budget (OOB) for T-1 time
integer
avgCapOutTime
The average cap out time is the average time for which the campaign went out of budget in the last 7 days. This value is represented in military time e.g. 1000 refers to 10 AM.
