Points to Remember

• A.You can file review for a campaign only when it is in “proposal” status
• B. Following campaign components are subject to review approval:
  • Video profile (comprising of media file and an optional closed caption file)
    Note: For more information on Sponsored Video Ads, please follow media API and AdGroup Media API (review status for media can be found in AdGroup Media API)
  • Ad Items
  • Keyword
• C.“reviewStatus” for a campaign changes to “pending” or “inProgress” (if review has
  started) once a review is submitted.
• D. Once you make the changes and submit a campaign review request:
  • If you need to add/ re-enable item/keyword for a campaign while the review is “pending”/ “in-progress”:
    • You can cancel the review request
    • After cancelling the review request, you can modify the campaign and re-submit for review
  • If you need to modify the campaign while the review is “pending”/“in-progress”
    • You can:
      • Update keyword bids
      • Update campaign budget
      • Update campaign’s end date
      • Disable an item/keyword
      • Cancel the review
    • You cannot:
      • Add/re-enable items or keywords
      • Update Brand Logo, Name, Click URL, or Headline
      • Submit a second review for the campaign unless the current review is complete
• E. Post review completion, the campaign status will automatically change to “enabled” then
  “scheduled” and finally to “live” (on the campaign start date). However, for the campaign
  to be auto scheduled, it must be eligible to go live. A campaign will only be scheduled when
  following are approved for it:
  • For Sponsored Brands campaign
    • Sponsored Brands Profile
    • At least 1 Keyword
    • At least 2 Items
  • For Sponsored Video campaign (Since we are supporting only one video profile for an ad group, the video profile will be enabled by default)
    • Sponsored Video profile
    • At least 1 Keyword
    • At least 1 Ad Item

For a Live (Paused) Campaign:

• A. If a campaign is live or has been live at least once in its lifetime, you cannot:
  • Delete an Item or Keyword
• B. Following changes can be made without the need for a review to apply them in near real-time
  • Change in keyword bids
  • Disable a keyword
• C. For the following changes you need to submit a review request:
  • Add a new item/keyword
  • Re-enable an item/keyword
• D. If you need to modify the campaign while the review is “pending”/“in-progress”
  • You can:
    • Update keyword bids
    • Update campaign budget
    • Update campaign’s end date
    • Disable an item/keyword
    • Cancel the review
  • You cannot:
    • Add/re-enable items or keywords
    • Update Brand Logo, Name, Click URL, or Headline
    • Submit a second review for the campaign unless the current review is complete
    • Update the Sponsored Video profile for live campaigns. To update the Sponsored Video profile, you will have to pause the campaign, update the profile, get it reviewed and scheduled once again. Once the review is complete, the campaign can be re-enabled to go live if it is eligible.
• E. If you need to add/ re-enable item/keyword for a campaign while the review is “pending”/ “in-progress”:
  • You can cancel the review request
  • After cancelling the review request, you can modify the campaign and re-submit for review
• F. If a campaign review is revised for Sponsored Brands Profile such that the Sponsored Brands profile is rejected, the campaign will be “paused”. A campaign cannot stay “live” if profile is rejected by WMC team. If this happens, you need to change the campaign profile as per guidelines and resubmit it for review
• G. If you extend an ended campaign, the system will auto-change the status to “rescheduled” and then to “live” as per the defined start date for the campaign
• H. A campaign can be auto scheduled only if it is in “proposal” state. A “paused” campaign cannot be auto-scheduled