Sponsored Brands Profile

Sponsored Brands (earlier known as Search Brand Amplifier or SBA) is a unique Search solution to improve brand recognition and showcase your product portfolio. It’s a premium search placement that showcases your brand and a curated product portfolio to customers actively searching Walmart’s site and app for products like yours.

Note: We recommend begin using v2 as in future we plan to deprecate v1

Your logo, a custom headline and up to four SKUs appear together above relevant search results, with clickable links.

Use the Sponsored Brands Profile API to create, retrieve, update Sponsored Brands products profile. Sponsored Brands profile for a campaign comprises of: Brand Logo Image, Headline, Brand Name, and Logo Click URL.

You can, now, create 2 profiles for a Sponsored Brands campaign to be able to switch between them based on your campaign strategy. You can use v1 URLs to create single Sponsored Brands profile and v2 URLs to create dual Sponsored Brands profiles.

Note: Sponsored Brands profile comprises of the following components:

• Brand Logo
  • format: png, Size ≤200kb
  • should be 300px wide and 180px tall
• Brand Name (max. 35 characters)
• Headline Text (max 45 characters)
• Logo Click URL
  • must be a URL that displays product(s) for the advertised brand. It can be either of:
    • Search Page
    • Browse Page
    • Brand Shop
    • Brand Shelf
  • cannot contain any of the characters referenced in clickUrl requirements