Keywords

These APIs provide capabilities to fetch suggested keywords, listing all the keywords in a campaign, and adding and deleting keywords in Keyword Bidded campaigns.

Notes:

1. A maximum of 220 suggested keywords can be fetched at once

2. A maximum of 50 keywords can be created/updated in a single POST/PUT batch request

3. For a Sponsored Brands (earlier known as Search Brand Amplifier or SBA) campaign and a Sponsored Videos campaign , only 200 distinct bidded keywords with 1 to 3
   keyword-match types for each are permitted to be enabled per ad group

4. For non-Sponsored Brands campaigns, a maximum of 1000 “keyword-matchType” combinations can be included in an ad group
   Note:

   • Similar keyword with different match types will be counted as separate entries
     e.g.: laptop-exact match. And laptop-broad match will count as two entries

   • All existing ad groups with more than 1000 keyword-match type combinations will continue to function normally

5. All characters in a keyword must not be special characters

6. Limit on keyword character length is 80