Frequently Asked Questions (FAQs)

Q. How do I calculate Total Attributed Sales or Units Sold?

A. To calculate Total Attributed Sales, calculate the sum of Advertised SKU Sales and Other SKU Sales. Similarly, for Units Sold, calculate the sum of Advertised SKU Units and Other SKU Units.

Q. What is View Through Rate?

A. View Through Rate/VTR is a measurement metric for Sponsored Videos. This is calculated by dividing the views by the impressions.
Note: This is a derived metric and is not exposed through APIs

Q. What is Click Through Rate for Views? 

A. Click Through Rate for Views (vCTR)is a measurement metric for Sponsored Videos. This is calculated by dividing the total clicks by the total viewable impression. 
Note: This metric is not exposed through APIs

Q. What is Total Complete View Attributed Sales  ?

A. This measures the total sales that are attributed based on a complete view of the ad, for both Advertised and Other attributed sales. This can be calculated by summing up Advertised Complete View Attributed Sales and Other Complete View Attributed Sales.    
Note: This is a derived metric and is not exposed through APIs  

Q. What is ROAS (click attributed + complete view attributed)?

A: This is derived by: (total attributed sales + advertised complete view sales + Other complete view sales)/ ad spend  
Note: This is a derived metric and is not exposed through APIs  

Q. What is ROAS (click attributed+ complete view attributed+ view through attributed)?

A: This is derived by: (total attributed sales + advertised complete view sales + Other complete view sales + view through attributed sales) / ad spend  
Note: This is a derived metric and is not exposed through APIs