Frequently Asked Questions (FAQs)

Q: What is the eligibility criterion for an advertiser to be eligible for Sponsored Videos?
A:All 1p and 3p advertisers are eligible for Sponsored Videos. A 3p seller has to be a rightful Brand Owner registered on Walmart Brand Portal

Q: Which products are eligible to advertise on Sponsored Brands? Should the items be winning buy-box to be eligible for advertising on Sponsored Brands?
A: Products that are published, in-stock, winning buy box, and are sold online

Q: Do you have any creative guidelines for Sponsored Videos advertising?
A: Yes, please refer to creative best practices section here

Q: Once we create a Sponsored Videos campaign, does WMT Connect team moderate the campaign? If yes then, what does the moderation process look like and what are the attributes that go under the moderation process?
A: Yes, each Sponsored Videos campaign (or qualifying changes to it) require moderation by WMC, please refer Sponsored Videos policy guide

Q: How do API partners source video asset when creating Sponsored Videos campaigns?
A: From Suppliers

Q: What happens if one of the 3 products chosen for Sponsored Videos ad goes OOS? Will the Sponsored Videos ad be taken down or will WMC automatically select another related product from the advertiser’s catalog?
A: The Campaign keeps serving ads on Desktop and Mobile as long as at least 1 relevant item in a campaign is in stock

Q: Is there a cap on the no. of items that can be added to a Sponsored Videos campaign?
A: Maximum 10 (and minimum 1)

Q: How does budgets setting work for Sponsored Videos campaign? Does it have both daily and total budgets similar to Keyword and Auto Campaigns?
A: Yes, both total and daily budgets are applicable

Q: What are bid thresholds applicable for Sponsored Videos campaigns?
A: $0.80 – This is an upcoming change and will be released soon.

Q: Are bid multipliers available for Sponsored Videos campaigns?
A: No, as there is only one placement

Q: What are the different Sponsored Videos campaign statuses?
A: Here are applicable workflows for different statuses. Please refer flow diagram in ‘campaign’ doc for more clarity on statuses for both Sponsored Videos and Non- Sponsored Videos campaigns

1. New campaign: Enabled>Proposal (set by system)>Enabled>Scheduled (set by system)>Live (set by system)
2. Pause Live campaign: Live>Paused>Enabled>Rescheduled (set by system)>Live (set by system)
3. End Live & Extend Completed Campaign: Live>Completed>Extend>Rescheduled (set by system)>Live (set by system)

Q: How can I register my brand on Walmart?
A: You can use info here to register your brand on Walmart

Q: Why am I not able to create a Sponsored Videos campaign? I keep getting ineligibility error
A: If you are a 3P seller trying to create a Sponsored Videos campaign, you need to be registered at Walmart brand portal. Once your brand is verified you will be able to create a campaign which will be subject to review as per campaign review guidelines. You should wait at least 24 hours before trying again in case your request did not go through the first time

Q: Are closed captions required for Sponsored Videos?
A: Closed captions are required for video ads with spoken words.

Q: Why is it mandatory to provide closed captions when you create Sponsored Videos campaigns?
A: Walmart is required to comply with ADA (Americans with Disabilities Act) policy requirements. Therefore, it is mandated to include a closed caption file that is associated with video ads with spoken words. Advertisers need to ensure that their Sponsored Video ads are ADA compliant.

Q: What if a closed caption file is not provided by the advertiser for the video campaign?
A: As we have mandated the requirement for closed caption files and we are aware that most advertisers might not have closed caption files available, we developed the automatic closed caption generation functionality. The system will automatically generate closed caption files for your video assets. This functionality is available via API or Self-Serve, once Self-Serve is launched.