Frequently Asked Questions (FAQs)

What is eligibility criterion for a seller to be eligible for Sponsored Brands?

Currently we are only allowing 1P Suppliers who are brand owners. We plan to enable 3P to run Sponsored Brands at a later time.

Which products are eligible to advertise on Sponsored Brands? Should the items be winning buy-box to be eligible for advertising on Sponsored Brands?

Products that are published, in-stock, winning buy box, and are sold online

Does the seller have a choice to select which 4 products should show up on Sponsored Brands?

No.

Do you have any content guidelines for Headline text within Sponsored Brands advertising?

Yes, please refer Sponsored Brands policy guide.

Once we create a Sponsored Brands campaign, does WMT Connect team moderate the campaign? If yes then, what does the moderation process look like and what are the attributes that go under the moderation process?**

Yes, each Sponsored Brands campaign (or qualifying changes to it) require moderation by WMC, please refer Sponsored Brands policy guide.

How do API partners source logo images when creating Sponsored Brands campaigns?

From Suppliers

What are all the different product categories eligible for Sponsored Brands?

All except those under Fashion.

Sponsored Brands ads be linked to what pages?

You can link them to only Search & Browser pages. Please refer our Sponsored Brands guide for more details.

What happens if one of the 3 products chosen for Sponsored Brands ad goes OOS? Will the Sponsored Brands ad be taken down or will WMC automatically select another related product from the advertiser’s catalog?

The Campaign keeps serving ads on Desktop and Mobile as long as at least 2 relevant items in a campaign are in stock; with only 1 item in stock, it will only serve on Mobile.

Is there a cap on the no. of items that can be added to an Sponsored Brands campaign?

Maximum 10 (and minimum 2)

How does budgets setting work for Sponsored Brands campaign? Does it have both daily and total budgets similar to Keyword and Auto Campaigns?

Yes, both total and daily budgets are applicable.

What are bid thresholds applicable for Sponsored Brands campaigns?

$1

Are bid multipliers available for Sponsored Brands campaigns?

No, as there is only one placement

What are the different Sponsored Brands campaign statuses?

Here are applicable workflows for different statuses. Please refer flow diagram in ‘campaign’ doc for more clarity on statuses for both Sponsored Brands and Non- Sponsored Brands campaigns

1. New campaign: Enabled>Proposal (set by system)>Enabled>Scheduled (set by system)>Live (set by system)
2. Pause Live campaign: Live>Paused>Enabled>Rescheduled (set by system)>Live (set by system)
3. End Live & Extend Completed Campaign: Live>Completed>Extend>Rescheduled (set by system)>Live (set by system)

How can I register my brand on Walmart?

You can use info here to register your brand on Walmart

Why am I not able to create a Sponsored Brands campaign? I keep getting ineligibility error.

If you are a 3P seller trying to create a Sponsored Brands campaign, you need to be registered at Walmart brand portal. Once your brand is verified you will be able to create a campaign which will be subject to review as per campaign review guidelines. You should wait at least 24 hours before trying again in case your request did not go through the first time