FAQs for Suggested Bids

What are suggested bids?

Suggested bids is a feature that provides strategic pricing guidance to advertisers who set up Manual and Automatic Sponsored Products campaigns on our platform. This feature provides advertisers with a starting point for bids and is designed to help increase the probability of winning auctions with competitive bid suggestions.

Example: If 5 items were served the last 30 days for laptop, the average winning bids for those items will be the suggested cost-per-click bid for the keyword laptop.

What new level recommendations are you offering your advertisers with the enhancements?

We are providing product type level suggestions for Automatic campaigns and keyword level suggestions for Manual campaigns.

How often are suggested bids updated?

They are updated daily for each campaign.

Will the suggested bids feature consider a campaign’s budget & duration?

No. The objective of this feature is to increase the probability of winning the auction and does not contemplate campaign pacing.

How do advertisers determine their starting bid?

Our bid suggestion feature will help advertisers determine a starting bid for their SKUs and keywords.

Will suggested bids be different at placement level?

No, there will be one suggested bid for all placements.

Will each keyword match type have different bid suggestions?

Yes, this feature offers different bid suggestions for the various match types, i.e., broad, phrase, and exact match keywords.

When should advertiser use suggested bid?

• When you need a comparison point: If you already know what your average CPC (Cost per Click), then the Suggested Bid can provide a helpful comparison point.
• Looking for competitive insights: The suggested bid can give advertisers helpful insight into what the competition is bidding on and provide a good place to start.

What is changing with the launch of suggested bid enhancements?

See the pre and post launch comparison matrix below:

Are there any changes to the current suggest bids API endpoint?

While there are no changes to the suggested bids API endpoint, there are additional fields that will be available in the JSON response.

Are suggested bids & exact match suggested bids the same?

Yes, the current suggested bids and exact match suggested bids are the same.