Completing Sponsored Brands campaign review

Submit a Review Request for Campaign

    1. Following campaign components are subject to review approval:
    • Brand Name, Logo, Click URL, and Headline
    • ItemKeyword
    • Whichever profile is “pending review”, is reviewed when review is requested
      Note: Profile does not need to be enabled to be considered for review
    1. Review process can take 1-3 days unless we are experiencing heavier than expected load
    1. Review will provide approval/rejection outcome for each component added to the campaign

Schedule Campaign to go live

    1. A campaign is eligible to go live if its review is complete and:
    • At least one Sponsored Brands Profile (Brand Name, Logo, Click URL, and Headline) is approved and enabled
    • At least 2 items are approved
    • At least 1 keyword bid is approved
    1. Assess the review outcome and schedule the campaign to go live (this may not be needed if your Walmart Connect Partner Network (WCPN) partner auto-schedules a reviewed campaign)
    1. You can make any changes necessary and re-submit for review (if applicable) before scheduling the campaign to go live
      *Note: You can update an enabled Sponsored Brands profile for live campaigns. To update the Sponsored Brands profile, you will have to pause the campaign, update the profile, get it reviewed and scheduled once again. To avoid an Sponsored Brands campaign getting paused, We recommend creating a second Sponsored Brands profile that can be reviewed and then enabled.
      Once the review is complete, the campaign can be re-enabled to go live if it is eligible.*

Cancel Review

    1. You can cancel a review when reviewStatus is “pending”/ “in-progress”
    1. Cancel by submitting a PUT request
    1. When a review is cancelled, its “reviewStatus” will be changed to “cancelled”