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updatedAt: 2026-04-12T09:21:24.000Z
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# New: Walmart+ Bulk Item Enrollment API

We are excited to launch the Walmart+ bulk enrollment for seller-fulfilled (SFF) product listings via a new feed-based API workflow.

Walmart+ is Walmart’s premium membership program that improves discoverability and boosts conversion by highlighting offers with fast and free shipping. Through this API, SFF sellers can enroll their qualifying listings into Walmart+, connecting best-performing items with Walmart’s most loyal customers.

Product listings that meet Walmart’s fulfillment and quality standards are eligible to earn the Walmart+ badge. This badge helps sellers reach high-intent customers and drive repeat purchases through a trusted delivery experience.

## Who this is for

Marketplace SFF sellers whose offers meet Walmart’s fulfillment and quality standards and want a faster way to manage Walmart+ participation at scale.

## Scope

This feature is available to Marketplace sellers listing in the U.S.

## Why it matters

This new workflow helps you:

* Save time by reducing manual updates.
* Increase visibility for high-performing offers.
* Build trust with customers and encourage repeat purchases.

## Learn more

* [Bulk Item Enrollment for Walmart+ API reference ](/us-marketplace/docs/walmartplus-bulk-item-setup)
* [Walmart+ program guide](/us-marketplace/docs/walmart_plus)