Update: Pricing insights now includes suggested pricing

Date: June 08, 2026

We updated the Pricing Insights API to include Walmart-recommended pricing information. The response now provides a suggested price and the pricing signal used to generate the recommendation, helping you evaluate pricing opportunities and competitiveness.

What changed

• Added suggestedPrice to the Pricing Insights API response.
• Added suggestedPriceDriver to indicate the signal used to generate the recommendation.

Why it matters

Suggested pricing insights can help you better understand Walmart pricing recommendations and identify opportunities to improve competitiveness.

By providing both the recommended price and the signal behind it, the API offers additional context to support pricing analysis and decision-making.

Next steps

Review the updated Pricing API Guide and Pricing API Reference documentation.

Update integrations to consume suggestedPrice and suggestedPriceDriver if pricing recommendations are relevant to your workflows.