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New: Virtual Packs

Date: July 30, 2026

Summary

Virtual Packs are now available for eligible U.S. sellers. The capability is already available in Seller Center for select sellers, and eligible U.S. API sellers can now manage Virtual Packs programmatically through existing Item Management endpoints.

Contact Support for virtual pack access.

A Virtual Pack is a purchasable offer that represents multiple units of the same component item. This allows customers to buy two to six units without separate physical packaging or separate inventory storage and management. The virtual pack is returned as a single offer with its own bundle SKU, price, content, publish status, and item ID, while inventory and lag time come from the underlying component item.

What’s new

  • You can now use existing Item Management API endpoints to manage Virtual Packs programmatically.
  • The capability supports schema retrieval, creation, update, retrieval, monitoring, and retirement workflows.
  • To create or update a virtual pack, use MP_VIRTUAL_PACK_BUNDLE and provide the component GTIN, a bundle quantity from 2 to 6, and the total bundle price.
  • You can retrieve virtual pack offers with bundleType=VIRTUALPACK, then review bundle details in bundles[].
  • Virtual Packs also connect to pricing, promotions, lag time, orders, and returns.

Why it matters

Virtual Packs help sellers:

  • Offer pack-size selections by creating 2-pack, 3-pack, or larger quantity offers for the same component item.
  • Simplify inventory management because restocking the component automatically restocks the Virtual Packs.
  • Apply discounts on Virtual Packs at item setup or through promotion workflows. Sellers who offer at least a five percent discount on a pack size and fulfill through WFS receive WFS fee savings.
  • Test demand for multi-unit offers and manage virtual pack offers through existing API integrations.

Next steps

  • Confirm that your account is enabled for Virtual Packs and onboarded to Multi-Line Multi-Quantity, and contact Support if you need Virtual Packs access.
  • Review the Virtual Packs API guide and Virtual Packs API reference, retrieve and validate the MP_VIRTUAL_PACK_BUNDLE schema.
  • Submit the feed with the component GTIN, bundle quantity, and price.
  • Retrieve the item with bundleType=VIRTUALPACK to verify the bundle details, then use the bundle SKU to update pricing, enroll the virtual pack in promotions, or retire the offer.