Deprecation Notice: Price Incentives Program API Updates

The Marketplace Price Incentives team is excited to announce the launch of a new API for the updated Price Incentives program. The new endpoint lets you enroll and unenroll in Walmart-funded and Referral fee incentives and provides the status of each incentive’s active status.

On June 30th, 2025, the Get Price Incentives API will be updated with new attributes. The CPpreference endpoint will be replaced by the WPpreference endpoint. The CPpreference endpoint will be sunset after December 30th, 2025. To avoid any hiccups, make sure you’ve integrated the new API endpoints by December 30th, 2025.

See the Price Incentives Guide and Price Incentives Reference for more information.