---
updatedAt: 2026-05-29T17:53:38.000Z
---
# Update walmart-funded incentives enrollment for specific items
Updates the enrollment status of specific items in the Walmart-funded incentives program. By default, all items are auto-enrolled in Walmart-funded incentives, meaning that eligible items are automatically included in this program to benefit from price reductions funded by Walmart.
You have the flexibility to modify the enrollment status for specific items using this API:
Opt-Out - Use this option to opt-out of Walmart-funded incentives for specific items for which you do not want to lower the price.
Opt-in - Use this option to opt-in items that were previously opted-out from Walmart-funded incentives. For instance, you can re-enroll items in Walmart-funded incentives programs at any time depending on your business needs.
For more information and usage examples, refer to the Pricing API Guide.
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# OpenAPI definition
```json
{
"openapi": "3.0.1",
"info": {
"title": "Price Management",
"version": "1.0",
"description": "Pricing is a fundamental building block for your listing on Walmart.com. You can use the price management APIs to set up and manage the price for a given item"
},
"x-readme": {
"samples-languages": [
"shell"
],
"proxy-enabled": false
},
"servers": [
{
"url": "https://marketplace.walmartapis.com",
"description": "Production URL"
},
{
"url": "https://sandbox.walmartapis.com",
"description": "Sandbox URL"
}
],
"security": [
{
"basicScheme": []
}
],
"paths": {
"/v3/feeds?feedType=WALMART_FUNDED_INCENTIVES_ENROLLMENT": {
"post": {
"tags": [
"Prices"
],
"summary": "Update walmart-funded incentives enrollment for specific items",
"description": "Updates the enrollment status of specific items in the Walmart-funded incentives program. By default, all items are auto-enrolled in Walmart-funded incentives, meaning that eligible items are automatically included in this program to benefit from price reductions funded by Walmart.\n\nYou have the flexibility to modify the enrollment status for specific items using this API:
Opt-Out - Use this option to opt-out of Walmart-funded incentives for specific items for which you do not want to lower the price.
Opt-in - Use this option to opt-in items that were previously opted-out from Walmart-funded incentives. For instance, you can re-enroll items in Walmart-funded incentives programs at any time depending on your business needs.
\n\nFor more information and usage examples, refer to the Pricing API Guide.",
"operationId": "walmartFundedIncentivesEnrollment",
"parameters": [
{
"name": "feedType",
"in": "query",
"description": "Specifies the feed operation.",
"required": true,
"schema": {
"type": "string",
"enum": [
"WALMART_FUNDED_INCENTIVES_ENROLLMENT"
]
}
},
{
"in": "header",
"name": "WM_SEC.ACCESS_TOKEN",
"description": "Access token obtained from the Token API. This is required for authenticating requests to Walmart Marketplace APIs.",
"required": true,
"schema": {
"type": "string"
},
"example": "eyJraWQiOiIzZjVhYTFmNS1hYWE5LTQzM....."
},
{
"in": "header",
"name": "WM_CONSUMER.CHANNEL.TYPE",
"description": "A unique ID to track the consumer request by channel. Use the Consumer Channel Type received during onboarding.",
"required": false,
"schema": {
"type": "string"
}
},
{
"in": "header",
"name": "WM_QOS.CORRELATION_ID",
"description": "A unique ID that identifies each API call and is used to track and debug issues. Use a randomly generated GUID for this ID.",
"required": true,
"schema": {
"type": "string"
},
"example": "b3261d2d-028a-4ef7-8602-633c23200af6"
},
{
"in": "header",
"name": "WM_SVC.NAME",
"description": "Specifies the name of the Walmart service being called.",
"required": true,
"schema": {
"type": "string"
},
"example": "Walmart Marketplace"
}
],
"requestBody": {
"description": "Feed payload to update Walmart-funded incentives enrollment (opt-in or opt-out) for one or more SKUs.",
"content": {
"application/json": {
"schema": {
"type": "object",
"properties": {
"ProgramActionFeedHeader": {
"type": "object",
"properties": {
"requestId": {
"type": "string",
"description": "A unique identifier that identifies this feed and is used to track this request.",
"example": "0a90b332-1f92-40f4-afb1-92301f5d828e"
},
"requestBatchId": {
"type": "string",
"description": "The identifier used to group multiple related feed submissions.",
"example": "0a90b332-1f92-40f4-afb1-92301f5d828e"
},
"processMode": {
"type": "string",
"description": "Specifies targetPrice processing behavior for this feed.",
"example": "REPLACE"
},
"subset": {
"type": "string",
"description": "Specifies the ownership source for the data.",
"example": "EXTERNAL"
},
"sellingChannel": {
"type": "string",
"description": "Specifies the selling channel targeted by this feed.",
"example": "online"
},
"version": {
"type": "string",
"description": "The feed schema version used by the payload.",
"example": "5.0.20240805-15_25_31"
},
"locale": {
"type": "string",
"description": "Specifies the locale code for the feed content.",
"example": "en"
},
"feedDate": {
"type": "string",
"description": "The UTC timestamp indicating when the feed was generated.",
"format": "date-time",
"example": "2024-07-11T00:29:58Z"
},
"feedType": {
"type": "string",
"description": "The feed type recorded in the header for internal processing.",
"example": "PROGRAM_ACTIONS"
}
}
},
"ProgramAction": {
"type": "array",
"items": {
"type": "object",
"properties": {
"ItemIdentifiers": {
"type": "object",
"properties": {
"sku": {
"type": "string",
"description": "Seller defined SKU for the item whose incentive enrollment is being updated.",
"example": "SKU-121212121212"
}
}
},
"Programs": {
"type": "object",
"properties": {
"WalmartFundedIncentivesEnrollment": {
"type": "object",
"properties": {
"walmartFundedIncentivesEnrollment": {
"type": "string",
"example": "Opt-in",
"description": "Enrollment action for Walmart-funded incentives.",
"enum": [
"Opt-in",
"Opt-out"
]
}
}
}
}
}
}
}
}
}
}
}
},
"required": true
},
"responses": {
"200": {
"description": "Successful Operation",
"content": {
"application/json": {
"schema": {
"type": "object",
"properties": {
"feedId": {
"type": "string",
"description": "A unique ID, returned from the Bulk Upload API, used for tracking the feed file,"
},
"additionalAttributes": {
"type": "object",
"nullable": true
},
"errors": {
"type": "object",
"nullable": true
}
}
},
"example": {
"feedId": "14066B6642344B76A8B77AC094F8C63B@AVMBAgA"
}
},
"application/xml": {
"schema": {
"type": "object",
"properties": {
"feedId": {
"type": "string",
"description": "A unique ID, returned from the Bulk Upload API, used for tracking the feed file."
},
"additionalAttributes": {
"type": "object",
"nullable": true
},
"errors": {
"type": "object",
"nullable": true
}
}
},
"example": "\n\n 55DE8A53B09F41BBBF261C1AB5FB2BC8@AVMBAgA\n"
}
}
}
}
}
}
}
}
```