The SEM APIs can be grouped into these categories:

• Catalog management APIs
• Campaign management APIs
• Reporting APIs

Catalog management

Use these APIs to get a list of eligible and top recommended items that can be included when creating a campaign

Sellers often begin by retrieving a list of items that could be used to start a campaign.

Learn more about Catalog management use cases.

Campaign management

Use these APIs to create and manage your Search Engine Marketing Campaigns

Learn more about Campaign management use cases.

Reporting

Use these APIs to obtain comprehensive performance data reports and detailed billing history.

Learn more about Reporting use cases.