Search terms report

Use the Search Engine Marketing search terms report to analyze which customer search queries are triggering your Marketplace advertising campaigns. It provides detailed metrics such as search terms, impressions, clicks, CTR, and spend at the search term level to help evaluate keyword relevance and understand how customer queries are performing.

What you get

Granularity: One row per day per item and search term. Each row is uniquely identified by the reporting date, campaign ID, SKU, and search term. Search terms with no performance data on a given day do not appear, even if the associated campaign remains active.

Filters: Supports date range and multi-value filters, including campaign IDs. If no date range is provided, the report defaults to the last 30 days.

Delivery: Designed for export workflows and scheduling, suitable for large data pulls, keyword analysis, and downstream optimization.

How to request

Refer to the SEM search terms report in the On-request reports guide for steps and examples.