SEM performance report

Use the SEM performance report to analyze how your Marketplace advertising campaigns perform over time. It provides detailed metrics such as impressions, clicks, CTR, spend, sales, ROAS to evaluate campaign effectiveness and gain insight into outcomes.

What you get

• Granularity: One row per day per item, uniquely identified by Date + Campaign ID + SKU. Items with no performance data on a given day do not appear, even if the item remains active in the campaign.
• Filters: Supports date range and multi-value filters (for example, campaign IDs). If no date range is provided, the report defaults to the last 30 days.
• Delivery: Designed for export workflows and scheduling, suitable for large data pulls and downstream analysis.

How to request

Refer to the SEM performance report in the On-request reports guide for steps and examples.