Repricer strategy

Using the Repricer APIs, you can enable automatic price adjustments for items in your catalog. Based on the rules you set, prices are dynamically adjusted based on triggers such as winning Buy Box offers and/or external site prices. The Repricer API eliminates the need for manual price updates whenever competitors change their prices, helping you stay competitive.

Use the Repricer API to create custom pricing strategies tailored to your business needs. You can determine how and when to reprice your catalog to improve performance. You can tailor dynamic pricing strategies to various factors, including competitor pricing, market demand, and sales performance. This flexibility allows you to optimize pricing, stay competitive, and maximize your sales potential.

Pricing strategies

Competitive price strategy - This strategy adjusts your price to meet or beat the price that is most competitive for a customer between the Buy Box price and an external price. We recommend selecting this rule type to offer customers the most competitive price.

Competitive Price strategy automatically adjusts prices while maintaining the same meet or beat margin. Some examples are:

• If the lowest offer between the Buy Box or External Price decreases from $16.00 to $15.00 and you have established a rule to Beat by $0.20, then your price will adjust to $14.80.
• If the lowest offer between the Buy Box or External Price increases from $15.00 to $16.00 and you have established a rule to Beat by $0.20, then your price will adjust to $15.80.

External price strategy - This strategy adjusts your prices to meet or beat prices found on external sites. This strategy automatically adjusts prices while maintaining the same Meet or Beat by a set margin. Some examples are:

• If the external offer decreases from $16.00 to $15.00 and you’ve established a rule to Beat By $0.20, then your price will adjust to $14.80, letting you offer the most competitive price.  
• If the external site price increases from $15.00 to $16.00 and you have established a rule to Beat By $0.20, then your price will increase to $15.80.

  To make this strategy effective, assign the strategy to items that are offered on other sites. You can see which offers have competitive matches in the Seller Center. Navigate to Catalog to download the Item Report. For additional details, refer to Generate an item report.

Buy Box strategy - This strategy adjusts your prices to meet or beat the winning Buy Box price on Walmart.com. You can check which offers are competing for Buy Box prominence by downloading the Buy Box Report. Although pricing is one of the key factors that help determine a Buy Box winner, Walmart analyzes all attributes of your item listing, such as inventory, delivery, and content, when determining the Buy Box winner. This strategy will automatically adjust prices while keeping the same meet or beat margin. Some examples are:

• If the Buy Box price decreases from $16.00 to $15.00 and you have established a rule to Beat By $0.20, then your price will adjust to $14.80, allowing you to offer the most competitive price.
• If the Buy Box price increases from $15.00 to $16.00 and you have established a rule to Beat By $0.20, then your price increases to $15.80.

To make this strategy effective, assign items that have competition for the Walmart Buy Box.

Repricing rules

Adjustment value – Sets the value by which you want your offer to beat other offers. It is used to determine how much your offer should surpass competing offers. It must be a floating-point number greater than or equal to 0.

Adjustment type – This can be either UNIT or PERCENTAGE, depending on the value to be adjusted.

Enable – This value determines whether repricing strategies are set to enable or disable. Set to True to enable repricing strategies or False to pause the strategies.

EnableRepricerForPromotion– This value determines whether promotional items should be included in repricing. Set to True to include promotional items in Repricer or False to exclude them.

RestoreSellerPriceWithoutTarget – This value determines if price has to be restored to last submitted price for an item, if no competitive price is found. The default value is False.

When set to True, the Repricer restores the seller's last submitted price if no competitive price is found. When set to False the Repricer stops adjusting the seller's price in the absence of a competitive price.

MeetExternalPrice – This value enables price matching against an external price when it is lower than the Buy Box price after applying the beat by amount. The default value is False.

When set to True, the enrolled item will either beat the Buy Box price by the specified amount or match the external price if it is lower. When set to False, the item will only beat the Buy Box price by the specified amount.