Listing quality

Learn how to evaluate listing and content quality so you can identify opportunities to improve item information, strengthen customer-facing content, and maintain high-quality listings on Walmart Marketplace.

When to use these reports

Use these reports when you want to:

  • Review the overall quality of your item listings and identify listings that need attention.
  • Find content issues that may affect how clearly and accurately products are presented to customers.
  • Prioritize listing improvements across your catalog.
  • Monitor listing and content quality after making updates to item information.

Common tasks

  • Review listing quality: identify listings with quality issues and determine which items should be prioritized for improvement.
  • Evaluate content quality: review product content to find opportunities to improve the information presented to customers.
  • Prioritize catalog updates: use report results to focus remediation efforts on listings with the most significant quality gaps.
  • Track improvements: request updated reports after making changes to confirm that listing and content quality have improved.

Typical filters

  • SKU or item IDs
  • Product or listing identifiers
  • Quality-related criteria available for the selected report
  • Report-specific filters for narrowing the results

Refer to use report filters for rules, formats, and examples.

Report types

  • Listing quality report: review the quality of your item listings
    Identify listings that may need improvements and use the report results to prioritize updates across your catalog.

  • Content quality report: evaluate the quality of customer-facing item content
    Review product content for quality opportunities and identify item information that may need to be updated or improved.

Next steps


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