Item Report (Product Content Data)

The Item Product Content Report contains all the Items that a Supplier sell to Walmart customers either online and/or in Walmart Stores.

Each record or row in the report is a unique item sold to a Walmart Customer, and each record is represented with its unique Identifier (or it’s GTIN-14). The report contains all the relevant Product Attributes – both insights such as content quality score, insights, and published statues – and all attributes related to product.

Key report information includes the following:

Report Name: PRODUCT_CONTENT_DATA
Versions Available: 1
Report Primary Key(s): GTIN 14
Report Data Refreshed: Every 24 hours
Supports Filters Applied to Report: Yes (details below)


Attributes included in report	The attributes included in the report will vary based on the Item’s Product Type. Specified attributes (Product Identifiers; key insights – content quality scores, insights; and core product information – Name, published status, etc.) will always be included in the report.
Are all attributes always included in report?	No, Not all attributes in the list above will be included in every report. (1) The attribute is present for one or more items in the report The Attribute is defined as relevant for the product type. Suppliers can see the relevant attributes for the product type in the OMNI_MAINTENANCE feed file
Supports defining attributes included in the report?	Yes; Supplier may use the includeColumns parameter lets suppliers define the specific attributes returned in the report.
What Attributes are always present in the report	The Following attributes will always be present in every report as a default Product Identifiers: · GTIN; SKU; Item ID; Walmart Item Number(s) Core Product Information: · Product Name; Brand; Main Image URL; Site Description; Product Type; Key Walmart Information: · Active Item Configuration; Shelf Description; Offer Published Status; Offer Unpublished Reasons; Selling Price; Online Replenishable; Online Orderable; Site Start Date; Site End Date Is 1P Buy-box Winner; Item Create Date; Item Updated Date Product Insights: Customer rating; Number of Reviews; Content Quality Score; Product Name Insights; Key Features Insights; Images Insights; Site Description Insights
Value range filters (attributes)	Offer Published Status; Active Item Configuration
Value Range	Content Quality Score (0 to 1 scoring); Selling Price; Reviews Count; Average Rating;
Date Range Filters	Site Start Date; Site End Date; Item Creation Date; Item Updated Date

Understanding the Attribute Structures or Attributes Names in Reports

An item report is a CSV file that contains every item record (either product or item configuration) and all the relevant attributes about the record and its values. Since the attributes about a specific item can come in a variety of forms, Walmart has standardized the expected format of the items for clarity.

There are three attribute types that are included in the report, detailed in the following table:

Attributre Type	Description	Structure	Report Column Value Example
Standalone Attribute	There will only be a single value for the attribute included in the report.	`Attribute Name`	Unit Cost
Array (Multi-Valued) Attribute	There will be a column for each possible value in the report. The number of columns will be represented by [X]. For example, attribute `A` is an array with the following data: `Record 1 has 2 values for attribute A Record 2 has 7 values for attribute A` In the report, there will be seven columns for attribute `A`, so X will go to 7.	`Attribute A Name[X]`	Country of Origin [0]Country of Origin [1]Country of Origin [2]
Complex Attributes (Object-Child)	These are attributes that are related to each other and grouped together under a common object attribute. To demonstrate the attribute relationships in the report, each attribute in the group will begin with the object name and then have the attribute name.	`Parent Attribute Name_Child Attribute Name`	Each_Each GTIN Each_Depth (in)Each_Width (in)Each_Height (in)Each_Length (in)