Advertising Partners

Walmart Connect’s Advertising APIs provides campaign management and optimization capabilities and flexibility of access to on-demand performance metrics for Advertisers (Sellers, Suppliers, and Brand Owners). To leverage the Ads APIs, use the Technical Reference and Guides to understand the Ads capabilities on Walmart’s digital properties.

Introduction

Learn how Walmart Connect works with select third-party adtech platforms to help brands scale, automate & optimize their Sponsored Search advertising.

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API Error Codes and Throttling

Provides information on API Error Codes and API throttling.

Campaign Creation and Management
Campaigns

These APIs provide information on campaign creation and campaign management.

Ad Groups

These APIs provide details into ad group management

Ad Items

These APIs provides details into ad item as part of campaign creation and management.

Keywords

These APIs provide details into keywords as part of campaign creation and management.

Sponsored Brands
Sponsored Brands

These APIs provide details into Sponsored Brands campaign management.

Campaign Optimization
Catalog Item Search

These APIs provides capability to search items published on Walmart.com

Bid Multipliers

These APIs provides bidding feature that enables you with options to optimize campaigns across all available platforms.

Growth Opportunities
Item Recommendations

These APIs provides high quality unadvertised items from the catalog that have potential to perform well in ads campaigns.

Keyword Recommendations

These APIs provides performance based keyword recommendations on the basis of in-flight campaign performance.

Insights
Top Search Trends

These APIs provide details to retrieve insights into top organic search trends across Walmart.com.

Reporting
Snapshot Reports v1

These APIs provides details into performance reporting for all the Sponsored Search Ad Campaigns.

Snapshot Reports v2

These APIs provides details into performance reporting for all the Sponsored Search Ad Campaigns.

Stats

These APIs provides information about near real time metrics for a given campaign.

Latest Report Date

These APIs provides details to retrieve latest report date for the Sponsored Search Ad Campaign performance reports.

Operations
API usage analyzer

These APIs enables to fetch the number of operations made in last hour, so as to keep track of rate limit on API operations per hour.

Campaign Entity
Entity Snapshot

These APIs provides details to retrieve file-based snapshot of all the campaign entities for an advertiser.

If you have interest or would like more information, please contact us here.