Insights API overview

To grow your business, you can use the Insights API to learn actionable information critical to building your business and catalog offerings.

With the Insights API, you can learn actionable information about your current listings: Top trending items, unpublished items, and quality of item listings.

You can programmatically do many of the tasks in the Seller Center’s Analytics areas such as assortment growth, exploring item best sellers by department and category, and view your unpublished items with the Insights APIs. To learn more about growth opportunities, see the Analytics and Reports Dashboards in Seller Center.

Listing quality API

Sellers can optimize and grow their business by learning key metrics about the quality of their listings and get their overall listing quality score with the Listing Quality API.

• Get seller’s listing quality score – View a seller’s Listing Quality score for their entire catalog of listings with the Seller Listing Quality Score API.
• Find categories with Listing Quality issues – locate all item categories that currently have items with Listing Quality issues, use the GET Categories with Listing Quality Issues API.
• Filter for item listing quality metrics – look at item-level listing quality details with the Item Listing Quality Details API.

About listing quality

Item listing quality is based on four metric categories. These metrics measure the overall and item-level listing quality for sellers:

• Content – Item title (for example: inaccurate product name), item description (for example: missing, misspelled, too long) and image quality (for example: not enough images, low resolution).
• Discoverability – how easy it is for buyers to locate your items by how they populate the left navigation and in searches. This includes attributes for brand, manufacturer part numbers, colors, and size.
• Offer – how competitive the price is compared to other sellers, how many shipping speeds are provided (for example: fastShipping, freeShipping, whether or not the item is published and available for sale (for example: inventory is available).
• Ratings & Reviews – buyer rating and reviews for your items.

To see a comprehensive list of Listing Quality issues, see the Content and Discoverability section in this Marketplace Learn article.

To view your seller’s Listing Quality score in Seller Center, go to the Listing Quality Dashboard under Analytics > Growth Opportunities.