--- updatedAt: 2026-09-03T17:44:42.000Z --- # Metric Type availability by Report Type
**Legend:** * Y: Metric is available for this report * N: Metric is unavailable for this report * D: Metric is a default metric for this report | Element | Available for Campaign Report | Available for Line Report | Available for Tactic Report | Available for SKU Report | Available for Bid Report | Available for New Buyers Report | Available for Creative Report | Available for salesLift Report | Available for IVT Viewability Report | Available for Basket analysis Report | | :-------------------------------------------------------------- | :---------------------------- | :------------------------ | :-------------------------- | :----------------------- | :----------------------- | :------------------------------ | :---------------------------- | :----------------------------- | :----------------------------------- | :----------------------------------- | | accAttributedFeaturedOrders14days | Y | Y | Y | Y | N | N | Y | N | N | N | | accAttributedFeaturedOrders30days | Y | Y | Y | Y | N | N | Y | N | N | N | | accAttributedFeaturedSales14days | Y | Y | Y | Y | N | N | Y | N | N | N | | accAttributedFeaturedSales30days | Y | Y | Y | Y | N | N | Y | N | N | N | | accAttributedFeaturedUnits14days | Y | Y | Y | Y | N | N | Y | N | N | N | | accAttributedFeaturedUnits30days | Y | Y | Y | Y | N | N | Y | N | N | N | | accAttributedHaloOrders14days | Y | Y | Y | Y | N | N | Y | N | N | N | | accAttributedHaloOrders30days | Y | Y | Y | Y | N | N | Y | N | N | N | | accAttributedHaloSales14days | Y | Y | Y | Y | N | N | Y | N | N | N | | accAttributedHaloSales30days | Y | Y | Y | Y | N | N | Y | N | N | N | | accAttributedHaloUnits14days | Y | Y | Y | Y | N | N | Y | N | N | N | | accAttributedHaloUnits30days | Y | Y | Y | Y | N | N | Y | N | N | N | | accAttributedorders14days | Y | Y | Y | Y | N | N | Y | N | N | N | | accAttributedorders30days | Y | Y | Y | Y | N | N | Y | N | N | N | | accAttributedSales14days | Y | Y | Y | Y | N | N | Y | N | N | N | | accAttributedSales30days | Y | Y | Y | Y | N | N | Y | N | N | N | | accAttributedUnits14days | Y | Y | Y | Y | N | N | Y | N | N | N | | accAttributedUnits30days | Y | Y | Y | Y | N | N | Y | N | N | N | | adFormat | N | N | N | N | N | N | N | N | Y | N | | adSpend | Y | Y | Y | N | Y | N | Y | Y | N | N | | analyzedImpressions | N | N | N | N | N | N | N | N | Y | N | | attributedAtc14days | Y | Y | N | Y | N | N | N | N | N | N | | attributedAtc30days | Y | Y | N | Y | N | N | N | N | N | N | | attributedFeaturedAtc14days | Y | Y | N | Y | N | N | N | N | N | N | | attributedFeaturedAtc30days | Y | Y | N | Y | N | N | N | N | N | N | | attributedFeaturedOrders14days | Y | Y | Y | Y | N | N | Y | N | N | N | | attributedFeaturedOrders30days | Y | Y | Y | Y | N | N | Y | N | N | N | | attributedFeaturedPdp14days | Y | Y | N | Y | N | N | N | N | N | N | | attributedFeaturedPdp30days | Y | Y | N | Y | N | N | N | N | N | N | | attributedFeaturedSales14days | Y | Y | Y | Y | N | N | Y | N | N | N | | attributedFeaturedSales30days | Y | Y | Y | Y | N | N | Y | N | N | N | | attributedFeaturedUnits14days | Y | Y | Y | Y | N | N | Y | N | N | N | | attributedFeaturedUnits30days | Y | Y | Y | Y | N | N | Y | N | N | N | | attributedHaloAtc14days | Y | Y | N | Y | N | N | N | N | N | N | | attributedHaloAtc30days | Y | Y | N | Y | N | N | N | N | N | N | | attributedHaloOrders14days | Y | Y | Y | Y | N | N | Y | N | N | N | | attributedHaloOrders30days | Y | Y | Y | Y | N | N | Y | N | N | N | | attributedHaloSales14days | Y | Y | Y | Y | N | N | Y | N | N | N | | attributedHaloPdp14days | Y | Y | N | Y | N | N | N | N | N | N | | attributedHaloPdp30days | Y | Y | N | Y | N | N | N | N | N | N | | attributedHaloSales30days | Y | Y | Y | Y | N | N | Y | N | N | N | | attributedHaloUnits14days | Y | Y | Y | Y | N | N | Y | N | N | N | | attributedHaloUnits30days | Y | Y | Y | Y | N | N | Y | N | N | N | | attributedOrders14days | Y | Y | Y | Y | N | Y | Y | N | N | N | | attributedOrders30days | Y | Y | Y | Y | N | Y | Y | N | N | N | | attributedPdp14days | Y | Y | N | Y | N | N | N | N | N | N | | attributedPdp30days | Y | Y | N | Y | N | N | N | N | N | N | | attributedSales14days | Y | Y | Y | Y | N | Y | Y | N | N | N | | attributedSales30days | Y | Y | Y | Y | N | Y | Y | N | N | N | | attributedUnits14days | Y | Y | Y | Y | N | N | Y | N | N | N | | attributedUnits30days | Y | Y | Y | Y | N | N | Y | N | N | N | | attributionModel | Y | Y | Y | Y | N | Y | Y | N | N | N | | basketCategory | N | N | N | N | N | N | N | N | N | Y | | basketSubCategory | N | N | N | N | N | N | N | N | N | Y | | brand | Y | N | N | N | N | N | N | N | N | N | | buyerLookbackWindow | N | N | N | N | N | Y | N | N | N | N | | campaignExtId | D | D | D | D | D | D | D | D | D | D | | campaignGroupId (only returned when `scope = CAMPAIGN_GROUP`) | Y | Y | N | Y | N | Y | N | Y | N | Y | | campaignGroupName (only returned when `scope = CAMPAIGN_GROUP`) | Y | Y | N | Y | N | Y | N | Y | N | Y | | campaignName | Y | Y | Y | N | Y | Y | Y | D | Y | Y | | category | Y | N | N | N | N | N | N | N | N | N | | creativeId | N | N | N | N | N | N | D | N | N | N | | creativeName | N | N | N | N | N | N | D | N | N | N | | date | D | D | D | D | D | N | D | N | D | N | | deliveryAttributedFeaturedOrders14days | Y | Y | Y | Y | N | N | Y | N | N | N | | deliveryAttributedFeaturedOrders30days | Y | Y | Y | Y | N | N | Y | N | N | N | | deliveryAttributedFeaturedSales14days | Y | Y | Y | Y | N | N | Y | N | N | N | | deliveryAttributedFeaturedSales30days | Y | Y | Y | Y | N | N | Y | N | N | N | | deliveryAttributedFeaturedUnits14days | Y | Y | Y | Y | N | N | Y | N | N | N | | deliveryAttributedFeaturedUnits30days | Y | Y | Y | Y | N | N | Y | N | N | N | | deliveryAttributedHaloOrders14days | Y | Y | Y | Y | N | N | Y | N | N | N | | deliveryAttributedHaloOrders30days | Y | Y | Y | Y | N | N | Y | N | N | N | | deliveryAttributedHaloSales14days | Y | Y | Y | Y | N | N | Y | N | N | N | | deliveryAttributedHaloSales30days | Y | Y | Y | Y | N | N | Y | N | N | N | | deliveryAttributedHaloUnits14days | Y | Y | Y | Y | N | N | Y | N | N | N | | deliveryAttributedHaloUnits30days | Y | Y | Y | Y | N | N | Y | N | N | N | | deliveryAttributedOrders14days | Y | Y | Y | Y | N | N | Y | N | N | N | | deliveryAttributedOrders30days | Y | Y | Y | Y | N | N | Y | N | N | N | | deliveryAttributedSales14days | Y | Y | Y | Y | N | N | Y | N | N | N | | deliveryAttributedSales30days | Y | Y | Y | Y | N | N | Y | N | N | N | | deliveryAttributedUnits14days | Y | Y | Y | Y | N | N | Y | N | N | N | | deliveryAttributedUnits30days | Y | Y | Y | Y | N | N | Y | N | N | N | | haloBuyers14Days | N | N | N | N | N | Y | N | N | N | N | | haloBuyers30Days | N | N | N | N | N | Y | N | N | N | N | | householdReach | Y | Y | N | N | N | N | N | Y | N | N | | householdFrequency | Y | Y | N | N | N | N | N | N | N | N | | endDate | N | N | N | N | N | N | N | D | N | Y | | featuredIncrementalRevenue | N | N | N | N | N | N | N | Y | N | N | | featuredIncrementalROAS | N | N | N | N | N | N | N | Y | N | N | | featuredConversionLift | N | N | N | N | N | N | N | Y | N | N | | featuredIncrementalUnits | N | N | N | N | N | N | N | Y | N | N | | featuredSalesLift | N | N | N | N | N | N | N | Y | N | N | | featuredBuyers14Days | N | N | N | N | N | Y | N | N | N | N | | featuredBuyers30Days | N | N | N | N | N | Y | N | N | N | N | | groupedCampaignExtIds | N | N | N | N | N | N | N | N | N | Y | | impressions | N | N | N | N | N | N | N | N | Y | N | | itemId | N | N | N | D | N | N | N | N | N | N | | itemName | N | N | N | Y | N | N | N | N | N | N | | lineItemExtId | N | D | N | N | D | D | D | N | N | N | | lineItemName | N | Y | N | N | Y | Y | Y | N | N | N | | netValidImpressions | N | N | N | N | N | N | N | N | Y | N | | nonViewableImpressions | N | N | N | N | N | N | N | N | Y | N | | numAdsClicks | Y | Y | Y | N | Y | N | Y | N | N | N | | numAdsShown | Y | Y | Y | N | Y | N | Y | Y | N | N | | orderFrequency | N | N | N | N | N | D | N | N | N | N | | onlineIncrementalRevenue | N | N | N | N | N | N | N | Y | N | N | | onlineFeaturedIncrementalRevenue | N | N | N | N | N | N | N | Y | N | N | | onlineIncrementalROAS | N | N | N | N | N | N | N | Y | N | N | | onlineFeaturedIncrementalROAS | N | N | N | N | N | N | N | Y | N | N | | onlineConversionLift | N | N | N | N | N | N | N | Y | N | N | | onlineFeaturedConversionLift | N | N | N | N | N | N | N | Y | N | N | | onlineIncrementalUnits | N | N | N | N | N | N | N | Y | N | N | | onlineFeaturedIncrementalUnits | N | N | N | N | N | N | N | Y | N | N | | onlineSalesLift | N | N | N | N | N | N | N | Y | N | N | | onlineFeaturedSalesLift | N | N | N | N | N | N | N | Y | N | N | | pacingPercent | N | N | N | N | Y | N | N | N | N | N | | pickupAttributedFeaturedOrders14days | Y | Y | Y | Y | N | N | Y | N | N | N | | pickupAttributedFeaturedOrders30days | Y | Y | Y | Y | N | N | Y | N | N | N | | pickupAttributedFeaturedSales14days | Y | Y | Y | Y | N | N | Y | N | N | N | | pickupAttributedFeaturedSales30days | Y | Y | Y | Y | N | N | Y | N | N | N | | pickupAttributedFeaturedUnits14days | Y | Y | Y | Y | N | N | Y | N | N | N | | pickupAttributedFeaturedUnits30days | Y | Y | Y | Y | N | N | Y | N | N | N | | pickupAttributedHaloOrders14days | Y | Y | Y | Y | N | N | Y | N | N | N | | pickupAttributedHaloOrders30days | Y | Y | Y | Y | N | N | Y | N | N | N | | pickupAttributedHaloSales14days | Y | Y | Y | Y | N | N | Y | N | N | N | | pickupAttributedHaloSales30days | Y | Y | Y | Y | N | N | Y | N | N | N | | pickupAttributedHaloUnits14days | Y | Y | Y | Y | N | N | Y | N | N | N | | pickupAttributedHaloUnits30days | Y | Y | Y | Y | N | N | Y | N | N | N | | pickupAttributedOrders14days | Y | Y | Y | Y | N | N | Y | N | N | N | | pickupAttributedOrders30days | Y | Y | Y | Y | N | N | Y | N | N | N | | pickupAttributedSales14days | Y | Y | Y | Y | N | N | Y | N | N | N | | pickupAttributedSales30days | Y | Y | Y | Y | N | N | Y | N | N | N | | pickupAttributedUnits14days | Y | Y | Y | Y | N | N | Y | N | N | N | | pickupAttributedUnits30days | Y | Y | Y | Y | N | N | Y | N | N | N | | platform | N | N | N | N | N | N | N | N | Y | N | | pointOfSale | N | N | N | N | N | D | N | N | N | N | | rank | N | N | N | N | N | N | N | N | N | Y | | reportEntityId | N | N | N | N | N | N | N | N | N | Y | | salesChannel | N | N | N | N | N | N | N | N | N | Y | | startDate | N | N | N | N | N | N | N | D | N | Y | | storeAttributedFeaturedOrders14days | Y | Y | Y | Y | N | N | Y | N | N | N | | storeAttributedFeaturedOrders30days | Y | Y | Y | Y | N | N | Y | N | N | N | | storeAttributedFeaturedSales14days | Y | Y | Y | Y | N | N | Y | N | N | N | | storeAttributedFeaturedSales30days | Y | Y | Y | Y | N | N | Y | N | N | N | | storeAttributedFeaturedUnits14days | Y | Y | Y | Y | N | N | Y | N | N | N | | storeAttributedFeaturedUnits30days | Y | Y | Y | Y | N | N | Y | N | N | N | | storeAttributedHaloOrders14days | Y | Y | Y | Y | N | N | Y | N | N | N | | storeAttributedHaloOrders30days | Y | Y | Y | Y | N | N | Y | N | N | N | | storeAttributedHaloSales14days | Y | Y | Y | Y | N | N | Y | N | N | N | | storeAttributedHaloSales30days | Y | Y | Y | Y | N | N | Y | N | N | N | | storeAttributedHaloUnits14days | Y | Y | Y | Y | N | N | Y | N | N | N | | storeAttributedHaloUnits30days | Y | Y | Y | Y | N | N | Y | N | N | N | | storeAttributedOrders14days | Y | Y | Y | Y | N | N | Y | N | N | N | | storeAttributedOrders30days | Y | Y | Y | Y | N | N | Y | N | N | N | | storeAttributedSales14days | Y | Y | Y | Y | N | N | Y | N | N | N | | storeAttributedSales30days | Y | Y | Y | Y | N | N | Y | N | N | N | | storeAttributedUnits14days | Y | Y | Y | Y | N | N | Y | N | N | N | | storeAttributedUnits30days | Y | Y | Y | Y | N | N | Y | N | N | N | | storeIncrementalRevenue | N | N | N | N | N | N | N | Y | N | N | | storeFeaturedIncrementalRevenue | N | N | N | N | N | N | N | Y | N | N | | storeIncrementalROAS | N | N | N | N | N | N | N | Y | N | N | | storeFeaturedIncrementalROAS | N | N | N | N | N | N | N | Y | N | N | | storeConversionLift | N | N | N | N | N | N | N | Y | N | N | | storeFeaturedConversionLift | N | N | N | N | N | N | N | Y | N | N | | storeIncrementalUnits | N | N | N | N | N | N | N | Y | N | N | | storeFeaturedIncrementalUnits | N | N | N | N | N | N | N | Y | N | N | | storeSalesLift | N | N | N | N | N | N | N | Y | N | N | | storeFeaturedSalesLift | N | N | N | N | N | N | N | Y | N | N | | studyScope | N | N | N | N | N | N | N | N | N | Y | | tactic | N | N | D | N | N | N | N | N | N | N | | totalBuyers14Days | N | N | N | N | N | Y | N | N | N | N | | totalBuyers30Days | N | N | N | N | N | Y | N | N | N | N | | undeterminedImpressions | N | N | N | N | N | N | N | N | Y | N | | validBids | N | N | N | N | Y | N | N | N | N | N | | validImpressions | N | N | N | N | N | N | N | N | Y | N | | videoFiveSecondViews | Y | Y | N | N | N | N | N | N | N | N | | videoFirstQuartileViews | Y | Y | N | N | N | N | N | N | N | N | | videoMidpointViews | Y | Y | N | N | N | N | N | N | N | N | | videoThirdQuartileViews | Y | Y | N | N | N | N | N | N | N | N | | videoCompleteViews | Y | Y | N | N | N | N | N | N | N | N | | videoUnmutes | Y | Y | N | N | N | N | N | N | N | N | | videoPauses | Y | Y | N | N | N | N | N | N | N | N | | viewableImpressions | N | N | N | N | N | N | N | N | Y | N | | controlGroupSize | N | N | N | N | N | N | N | N | N | Y | | itemsetType | N | N | N | N | N | N | N | N | N | Y | | overallConversionLift | N | N | N | N | N | N | N | Y | N | N | | overallConversionLiftSignificanceLevel | N | N | N | N | N | N | N | Y | N | N | | overallSalesLift | N | N | N | N | N | N | N | Y | N | N | | overallSalesLiftSignificanceLevel | N | N | N | N | N | N | N | Y | N | N | | testGroupSize | N | N | N | N | N | N | N | Y | N | N | | totalIncrementalRevenue | N | N | N | N | N | N | N | Y | N | N | | totalIncrementalROAS | N | N | N | N | N | N | N | Y | N | N | | totalIncrementalUnits | N | N | N | N | N | N | N | Y | N | N |