Definition of Various Parameters Generated Across the Snapshot Reports

Element	Description	Type	Element Type
accAttributedFeaturedOrders14days	Total attributed ACC orders placed from Featured itemset within 14 days of ad exposure	double	Metric
accAttributedFeaturedOrders30days	Total attributed ACC orders placed from Featured itemset within 30 days of ad exposure	double	Metric
accAttributedFeaturedSales14days	Total attributed ACC sales revenue from units sold in Featured itemset within 14 days of ad exposure	double	Metric
accAttributedFeaturedSales30days	Total attributed ACC sales revenue from units sold in Featured itemset within 30 days of ad exposure	double	Metric
accAttributedFeaturedUnits14days	Total attributed ACC units sold from Featured itemset within 14 days of ad exposure	double	Metric
accAttributedFeaturedUnits30days	Total attributed ACC units sold from Featured itemset within 30 days of ad exposure	double	Metric
accAttributedHaloOrders14days	Total attributed ACC orders placed from Halo itemset within 14 days of ad exposure	double	Metric
accAttributedHaloOrders30days	Total attributed ACC orders placed from Halo itemset within 30 days of ad exposure	double	Metric
accAttributedHaloSales14days	Total attributed ACC sales revenue from units sold in Halo itemset within 14 days of ad exposure	double	Metric
accAttributedHaloSales30days	Total attributed ACC sales revenue from units sold in Halo itemset within 30 days of ad exposure	double	Metric
accAttributedHaloUnits14days	Total attributed ACC units sold from Halo itemset within 14 days of ad exposure	double	Metric
accAttributedHaloUnits30days	Total attributed ACC units sold from Halo itemset within 30 days of ad exposure	double	Metric
accAttributedOrders14days	Total attributed ACC orders placed within 14 days of ad exposure	double	Metric
accAttributedOrders30days	Total attributed ACC orders placed within 30 days of ad exposure	double	Metric
accAttributedSales14days	Total attributed ACC sales revenue from units sold within 14 days of ad exposure	double	Metric
accAttributedSales30days	Total attributed ACC sales revenue from units sold within 30 days of ad exposure	double	Metric
accAttributedUnits14days	Total attributed ACC units sold within 14 days of ad exposure	double	Metric
accAttributedUnits30days	Total attributed ACC units sold within 30 days of ad exposure	double	Metric
adFormat	creative type: all, banner, video, other	string	Dimension
adSpend	The amount of budget spent in dollars	double	Metric
analyzedImpressions	Number of impressions that were analyzed for general invalid traffic and sophisticated invalid traffic by the filtration system.	integer	Metric
attributedFeaturedOrders14days	Total attributed orders placed from Featured itemset within 14 days of ad exposure	double	Metric
attributedFeaturedOrders30days	Total attributed orders placed from Featured itemset within 30 days of ad exposure	double	Metric
attributedFeaturedSales14days	Total attributed sales revenue from units sold in Featured itemset within 14 days of ad exposure	double	Metric
attributedFeaturedSales30days	Total attributed sales revenue from units sold in Featured itemset within 30 days of ad exposure	double	Metric
attributedFeaturedUnits14days	Total attributed units sold from Featured itemset within 14 days of ad exposure	double	Metric
attributedFeaturedUnits30days	Total attributed units sold from Featured itemset within 30 days of ad exposure	double	Metric
attributedHaloOrders14days	Total attributed orders placed from Halo itemset within 14 days of ad exposure	double	Metric
attributedHaloOrders30days	Total attributed orders placed from Halo itemset within 30 days of ad exposure	double	Metric
attributedHaloSales14days	Total attributed sales revenue from units sold in Halo itemset within 14 days of ad exposure	double	Metric
attributedHaloSales30days	Total attributed sales revenue from units sold in Halo itemset within 30 days of ad exposure	double	Metric
attributedHaloUnits14days	Total attributed units sold from Halo itemset within 14 days of ad exposure	double	Metric
attributedHaloUnits30days	Total attributed units sold from Halo itemset within 30 days of ad exposure	double	Metric
attributedOrders14days	Total attributed orders placed within 14 days of ad exposure	double	Metric
attributedOrders30days	Total attributed orders placed within 30 days of ad exposure	double	Metric
attributedOrdersPct	Percentage of total attributed orders contributed by the item over the selected date range	double	Metric
attributedSales14days	Total attributed sales revenue from units sold within 14 days of ad exposure	double	Metric
attributedSales30days	Total attributed sales revenue from units sold within 30 days of ad exposure	double	Metric
attributedSalesPct	Percentage of total attributed sales contributed by the item over the selected date range	double	Metric
attributedUnits14days	Total attributed units sold within 14 days of ad exposure	double	Metric
attributedUnits30days	Total attributed units sold within 30 days of ad exposure	double	Metric
attributionWindow	Attribution window can be one of the following: days14, days30	string	Dimension
attributionModel	The attribution methodology used to calculate attributed metrics in the report. Values are FAIR_SHARE and LAST_TOUCH.	string	Dimension
basketCategory	Top-level category most frequently purchased together with advertised items in shopper baskets, such as Food & Beverages or Pet Supplies.	string	Metric
basketSubCategory	Sub-category most frequently purchased together with advertised items in shopper baskets, such as Coffee Additives or Dog Beds.	string	Metric
brand	Name of the advertiser’s brand	string	Dimension
buyerLookbackWindow	Lookback time frame used to define New Buyers as ad-exposed buyers who have not purchased featured or halo items during that period, measured from the first attributed transaction. Possible values: `"months6"`, `"months12"`, `"months18"`, `"months24"`, `"months36"`	string	Dimension
campaignExtId	Identifier for a campaign in the ad server. Only campaigns that has gone live will have an external Id	string	Dimension
campaignGroupId	ID of the campaign group the campaign is part of. Only returned if `scope` = `CAMPAIGN_GROUP`	string	Dimension
campaignGroupName	Name of the campaign group the campaign is part of. Only returned if `scope` = `CAMPAIGN_GROUP`	string	Dimension
campaignName	Name of the campaign	string	Dimension
category	Categories of the items in your item set	string	Dimension
date	Specific day and time for which the report is pulled	date	Dimension
deliveryAttributedFeaturedOrders14days	Total attributed delivery orders placed from Featured itemset within 14 days of ad exposure	double	Metric
deliveryAttributedFeaturedOrders30days	Total attributed delivery orders placed from Featured itemset within 30 days of ad exposure	double	Metric
deliveryAttributedFeaturedSales14days	Total attributed delivery sales revenue from units sold in Featured itemset within 14 days of ad exposure	double	Metric
deliveryAttributedFeaturedSales30days	Total attributed delivery sales revenue from units sold in Featured itemset within 30 days of ad exposure	double	Metric
deliveryAttributedFeaturedUnits14days	Total attributed delivery units sold from Featured itemset within 14 days of ad exposure	double	Metric
deliveryAttributedFeaturedUnits30days	Total attributed delivery units sold from Featured itemset within 30 days of ad exposure	double	Metric
deliveryAttributedHaloOrders14days	Total attributed delivery orders placed from Halo itemset within 14 days of ad exposure	double	Metric
deliveryAttributedHaloOrders30days	Total attributed delivery orders placed from Halo itemset within 30 days of ad exposure	double	Metric
deliveryAttributedHaloSales14days	Total attributed delivery sales revenue from units sold in Halo itemset within 14 days of ad exposure	double	Metric
deliveryAttributedHaloSales30days	Total attributed delivery sales revenue from units sold in Halo itemset within 30 days of ad exposure	double	Metric
deliveryAttributedHaloUnits14days	Total attributed delivery units sold from Halo itemset within 14 days of ad exposure	double	Metric
deliveryAttributedHaloUnits30days	Total attributed delivery units sold from Halo itemset within 30 days of ad exposure	double	Metric
deliveryAttributedOrders14days	Total attributed delivery orders placed within 14 days of ad exposure	double	Metric
deliveryAttributedOrders30days	Total attributed delivery orders placed within 30 days of ad exposure	double	Metric
deliveryAttributedSales14days	Total attributed delivery sales revenue from units sold within 14 days of ad exposure	double	Metric
deliveryAttributedSales30days	Total attributed delivery sales revenue from units sold within 30 days of ad exposure	double	Metric
deliveryAttributedUnits14days	Total attributed delivery units sold within 14 days of ad exposure	double	Metric
deliveryAttributedUnits30days	Total attributed delivery units sold within 30 days of ad exposure	double	Metric
endDate	End date of campaign entity	date	Dimension
featuredBuyers14Days	Buyers that have purchased measured featured items based on a 14 day attribution window.	double	Metric
featuredBuyers30Days	Buyers that have purchased measured featured items based on a 30 day attribution window.	double	Metric
groupedCampaignExtIds	Delimiter-separated list of external campaign IDs included in the campaign group for the row. Populated when studyScope = campaign_group; null for standalone campaign rows.	string	Dimension
haloBuyers14Days	Buyers that have purchased measured halo items based on a 14 day attribution window.	double	Metric
haloBuyers30Days	Buyers that have purchased measured halo items based on a 30 day attribution window.	double	Metric
itemId	Id of the item	string	Dimension
itemName	Name of the item	string	Dimension
itemsetType	Itemset type can be one of the following: `halo`, `featured`, `total`	string	Dimension
lineItemExtId	Identifier for a Line item in the ad server. Only Line items that has gone live will have an external Id	string	Dimension
lineItemName	Name of the line item under a particular campaign	string	Dimension
netvalidImpressions	Number of times your ads are delivered after both general invalid traffic and sophisticated invalid traffic have been removed.	integer	Metric
nonviewableImpressions	Number of times your ads are delivered after both general invalid traffic and sophisticated invalid traffic have been removed, but the ads did not meet industry viewability.	integer	Metric
numAdsClicks	Number of Ad clicks	integer	Metric
numAdsShown	Number of Ads shown	integer	Metric
orderFrequency	Number of times buyers have purchased measured items within 12 months before the campaign start Enum:new = New buyers1_time = Purchased 1 time2_time = Purchased 2 times3_time = Purchased 3 times and above	string	Dimension
pacingPercent	Fraction of the allocated budget that has been utilized, expressed as a value between 0.00 and 1.00	double	Metric
pickupAttributedFeaturedOrders14days	Total attributed pickup orders placed from Featured itemset within 14 days of ad exposure	double	Metric
pickupAttributedFeaturedOrders30days	Total attributed pickup orders placed from Featured itemset within 30 days of ad exposure	double	Metric
pickupAttributedFeaturedSales14days	Total attributed pickup sales revenue from units sold in Featured itemset within 14 days of ad exposure	double	Metric
pickupAttributedFeaturedSales30days	Total attributed pickup sales revenue from units sold in Featured itemset within 30 days of ad exposure	double	Metric
pickupAttributedFeaturedUnits14days	Total attributed pickup units sold from Featured itemset within 14 days of ad exposure	double	Metric
pickupAttributedFeaturedUnits30days	Total attributed pickup units sold from Featured itemset within 30 days of ad exposure	double	Metric
pickupAttributedHaloOrders14days	Total attributed pickup orders placed from Halo itemset within 14 days of ad exposure	double	Metric
pickupAttributedHaloOrders30days	Total attributed pickup orders placed from Halo itemset within 30 days of ad exposure	double	Metric
pickupAttributedHaloSales14days	Total attributed pickup sales revenue from units sold in Halo itemset within 14 days of ad exposure	double	Metric
pickupAttributedHaloSales30days	Total attributed pickup sales revenue from units sold in Halo itemset within 30 days of ad exposure	double	Metric
pickupAttributedHaloUnits14days	Total attributed pickup units sold from Halo itemset within 14 days of ad exposure	double	Metric
pickupAttributedHaloUnits30days	Total attributed pickup units sold from Halo itemset within 30 days of ad exposure	double	Metric
pickupAttributedOrders14days	Total attributed pickup orders placed within 14 days of ad exposure	double	Metric
pickupAttributedOrders30days	Total attributed pickup orders placed within 30 days of ad exposure	double	Metric
pickupAttributedSales14days	Total attributed pickup sales revenue from units sold within 14 days of ad exposure	double	Metric
pickupAttributedSales30days	Total attributed pickup sales revenue from units sold within 30 days of ad exposure	double	Metric
pickupAttributedUnits14days	Total attributed pickup units sold within 14 days of ad exposure	double	Metric
pickupAttributedUnits30days	Total attributed pickup units sold within 30 days of ad exposure	double	Metric
platform	Platform: all, mWeb, Desktop, App, Other	string	Dimension
pointOfSale	Possible values are `Overall`, `In-store`, `Pickup`, or `Delivery`	string	Dimension
rank	Rank of the category or sub-category based on how frequently it appears in shopper baskets with advertised items, where 1 is the highest-ranked result.	integer	Metric
reportEntityId	Stable identifier of the reporting entity for the row. Equals campaignExtId when studyScope = campaign and campaignGroupId when studyScope = campaign_group.	string	Dimension
salesChannel	Sales channel for the reported basket analysis result. Possible values: `store`, `online`, `overall`	string	Dimension
startDate	Start date of campaign entity	date	Dimension
storeAttributedFeaturedOrders14days	Total attributed store orders placed from Featured itemset within 14 days of ad exposure	double	Metric
storeAttributedFeaturedOrders30days	Total attributed store orders placed from Featured itemset within 30 days of ad exposure	double	Metric
storeAttributedFeaturedSales14days	Total attributed store sales revenue from units sold in Featured itemset within 14 days of ad exposure	double	Metric
storeAttributedFeaturedSales30days	Total attributed store sales revenue from units sold in Featured itemset within 30 days of ad exposure	double	Metric
storeAttributedFeaturedUnits14days	Total attributed store units sold from Featured itemset within 14 days of ad exposure	double	Metric
storeAttributedFeaturedUnits30days	Total attributed store units sold from Featured itemset within 30 days of ad exposure	double	Metric
storeAttributedHaloOrders14days	Total attributed store orders placed from Halo itemset within 14 days of ad exposure	double	Metric
storeAttributedHaloOrders30days	Total attributed store orders placed from Halo itemset within 30 days of ad exposure	double	Metric
storeAttributedHaloSales14days	Total attributed store sales revenue from units sold in Halo itemset within 14 days of ad exposure	double	Metric
storeAttributedHaloSales30days	Total attributed store sales revenue from units sold in Halo itemset within 30 days of ad exposure	double	Metric
storeAttributedHaloUnits14days	Total attributed store units sold from Halo itemset within 14 days of ad exposure	double	Metric
storeAttributedHaloUnits30days	Total attributed store units sold from Halo itemset within 30 days of ad exposure	double	Metric
storeAttributedOrders14days	Total attributed store orders placed within 14 days of ad exposure	double	Metric
storeAttributedOrders30days	Total attributed store orders placed within 30 days of ad exposure	double	Metric
storeAttributedSales14days	Total attributed store sales revenue from units sold within 14 days of ad exposure	double	Metric
storeAttributedSales30days	Total attributed store sales revenue from units sold within 30 days of ad exposure	double	Metric
storeAttributedUnits14days	Total attributed store units sold within 14 days of ad exposure	double	Metric
storeAttributedUnits30days	Total attributed store units sold within 30 days of ad exposure	double	Metric
studyScope	Indicates whether the row contains results at the standalone campaign level or campaign-group level. Possible values: campaign, campaign_group.	string	Dimension
tactic	Type of targeting tactic used in line item	string	Dimension
totalBuyers14Days	Buyers that have purchased measured items based on a 14 day attribution window.	double	Metric
totalBuyers30Days	Buyers that have purchased measured items based on a 30 day attribution window.	double	Metric
undeterminedImpressions	Number of times your ads are delivered after both general invalid traffic and sophisticated invalid traffic have been removed, but it could not be determined if the ads meet industry viewability standards.	integer	Metric
validBids	The number of bids submitted eligible to win	double	Metric
validImpressions	Number of times your ads are delivered, after general invalid traffic filtration and before sophisticated invalid traffic have been removed.	integer	Metric
viewableImpressions	Number of times your ads are delivered after both general invalid traffic and sophisticated invalid traffic have been removed, and the ads meet industry viewability standards.	integer	Metric
videoFiveSecondViews	The number of impressions where the shopper watched the complete video or 5 seconds, whichever is shorter.	integer	Metric
videoFirstQuartileViews	The number of impressions where the video was viewed to 25%.	integer	Metric
videoMidpointViews	The number of impressions where the video was viewed to 50%.	integer	Metric
videoThirdQuartileViews	The number of impressions where the video was viewed to 75%.	integer	Metric
videoCompleteViews	The number of impressions where the video was viewed to 100%.	integer	Metric
videoUnmutes	The number of impressions where the shopper unmuted the video.	integer	Metric
videoPauses	The number of impressions where the shopper paused the video	integer	Metric