July 2026 Release Notes

Deprecation

Creative API v1 Update

Following the launch of the Display API for Creative v2, several v1 endpoints have been deprecated and will not longer be supported, effective July 9, 2026.

To avoid any service disruption, developers are encouraged to migrate to the Display API for Creative v2 prior to the deprecation date.

Overview of API changes

EndpointChange TypeReplacementDeprecation Date
Create the Creatives (v1)DeprecationCreate the Creatives (v2)
POST /api/v2/creatives
Jul 09, 2026
Creative Metadata (v1)DeprecationCreative Metadata (v2)
POST /api/v2/creatives/metadata
Jul 09, 2026
Update Creatives (PUT) v1DeprecationUpdate Creatives (PUT) v2
PUT /api/v2/creatives/:creativeId
Jul 09, 2026
Update Creative (PATCH) v1DeprecationUpdate Creatives (PATCH) v2
PATCH /api/v2/creatives/:creativeId
Jul 09, 2026
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Important

These APIs will no longer be available after the deprecation date. Requests made to these endpoints after Jul 09, 2026 will return an error.


Launch

Invalid Traffic & Viewability Reporting

Release date: Available now

Environment: Sandbox and Production


Overview

You can now retrieve campaign-level Invalid Traffic (IVT) and Viewability metrics for Onsite Display campaigns through the Display Reporting API. This report provides visibility into the number of impressions delivered after invalid traffic has been removed, as well as the associated viewability metrics for Onsite Display campaigns. These insights help reassure advertisers that their ads are measured according to industry viewability standards.*

*The industry viewability standard set by the Media Rating Council is met when an ad is at least 50% on screen and in focus for at least one continuous second for banner ads, or two continuous seconds for video ads.

Key metrics/dimensions:

adFormat, analyzedImpressions, netValidImpressions, nonViewableImpressions, platform, validImpressions, viewableImpressions

API Contract changes

APIChangeDescriptionEndpoint documentation
Display Reporting APINew report typeAdded IVT reporting.View
Display Reporting APINew reporting dimensionsReturns campaign-level invalid traffic and viewability metricsView

Additional Resources


Launch

Basket Analysis Report

Release date: Available now

Environment: Sandbox and Production


Overview

The new Basket Analysis reporting endpoint helps advertisers understand what customers purchased alongside the products promoted in their Onsite Display campaigns. Retrieve the top product categories and subcategories most frequently purchased together across both online and in-store transactions to uncover cross-purchase trends and identify opportunities to drive incremental sales.

Key metrics/dimensions:

basketCategory, basketSubCategory, rank

API Contract changes

APIChangeDescriptionEndpoint documentation
Display Reporting APINew report typeAdded Basket Analysis reporting endpoint.View
Display Reporting APINew reporting dimensionsReturns the top product categories and subcategories purchased together with advertised products.View

Additional Resources