UPDATED TROAS Campaign Updates
TROAS Campaigns have been updated with new eligibility requirements.
Summary
- New auto campaigns cannot be created with
TROAS
asbiddingStrategy
Possible values:field.- DYNAMIC – Indicates the bidding strategy to be dynamic
- FIXED – Indicates the bidding strategy to be fixed
- TROAS - Indicates the bidding strategy to be TROAS
Object - Existing campaigns can select
TROAS
for the bidding strategy when the following requirements are met:- Use the Campaign Recommendations API to request TROAS recommendations.
- Have a minimum daily budget of at least $50.
Selecting a budget value of less than $50 with aTROAS
bidding strategy will result in an error.