ADDED Negative Keywords for Sponsored Products
Negative keywords are now supported for Sponsored Products campaigns so advertisers can exclude irrelevant, low-performing, branded or brand-misaligned search terms.
- Use the Negative Keywords - Overview guide to review the feature, supported campaign behavior, and implementation context before adding exclusions.
- Add exclusions through the Add Negative Keywords workflow for eligible Sponsored Products campaigns.
- After updating a campaign, use Create Entity Snapshot to confirm the campaign entity state and validate that the negative keyword change is reflected in the snapshot.
- Automatic campaign support is limited to fixed-bidding campaigns only, so verify campaign type before submitting negative keywords.
- Review search term performance regularly and remove exclusions that are no longer needed so campaigns continue to capture relevant traffic.
Best Practice: Apply negative keywords only after reviewing search term data and confirming that the excluded term will not block relevant traffic. You can access search term metrics by using the Search Term Impression Share snapshot report.